Product Marketing Manager (m/f/d)
Memberspot is the leading DACH platform for online courses, community, and AI—used by hundreds of coaches, creators, trainers, and agencies. Our product team is currently launching at a pace that simply wouldn’t have been possible two years ago without AI. All of this on a weekly rather than quarterly basis. The problem: features are built quickly, but they aren’t automatically understood. If you don’t explain them, they go to waste. That’s where you come in.
As a Product Marketing Manager, you’ll be part of our Marketing/Growth team—not directly within the Product team. You’ll work closely with our Product Lead, receive completed features, and develop the appropriate communication strategies for them.
You have a deep understanding of every feature, craft the messaging strategy, discuss it internally with the team, and distribute it across all channels: WhatsNew, release email, in-app announcement, social media post, and YouTube demo.
You’ll be in front of the camera yourself for product videos and will help build our YouTube channel into the go-to destination for feature education. No product stand-ups, no feature specs, no developer discussions about technical details—your focus is on communication.
These tasks await you
- Feature Launch Communication: You’ll be responsible for end-to-end communication for every release—positioning, messaging, changelog text, blog posts, release emails (HubSpot), in-app announcements, and social media posts. Includes a go-to-market calendar.
- Video Production: Feature Demos & Tutorials. You write your own scripts and handle the screen recordings and camera footage yourself. Then it’s off to the editor/cutter.
- Video Editor Briefings: Structured briefings for our external editor (editing instructions, thumbnail ideas, music style), review of the final videos.
- YouTube & Analytics: You manage your content calendar, analyze analytics data (retention, CTR, view duration), and adjust your strategy based on the data.
- Competitive Intelligence: Monthly competitor update (Circle, Skool, Kajabi, Coachy, Alfima, Learning Suite) and current feature comparison charts.
- ICP Messaging: Communication scripts for our ICPs, tailored to the appropriate tone and messaging.
- Sales Enablement: Feature sheets, one-pagers, comparison charts, use case stories for Growth/Sales, plus support with pitch materials.
How you can score points with us
- 2–4 years of product marketing experience in a SaaS environment
- You don’t just enjoy being in front of the camera—you’re good at it. Experience with LinkedIn content, creating your own videos, or working as a creator is a definite plus.
- Native-level proficiency in German. Business-level proficiency in English for research and international tools.
- You know why people buy, not just what they buy.
- Solid understanding of SaaS metrics (MRR, churn, activation, NPS) and how messaging impacts conversion.
- AI tools are tools for you, not a threat—you actively use Claude, ChatGPT, Perplexity, agents, skills, and more.
- Experience with HubSpot, Notion, YouTube Studio, or similar tools.
- Experience in the EdTech or creator economy sectors is a plus—but not a requirement.
WHAT ELSE WE OFFER:
- A marketing/growth team currently being rebuilt—4 new roles in 2026, a blank slate, and maximum creative freedom.
- Team retreat with the new colleagues – a few days away from Slack
- 100% remote work from the DACH region, flexible hours
- AI-first toolset (Claude, ChatGPT, Perplexity, Midjourney, Runway, ElevenLabs, etc.), including budget.
- Training budget for conferences, courses, and tools.
- You’ll make a big impact in a role that didn’t exist here before—you’ll shape how we define product communication at Memberspot.
Your job in more than one sentence
What you bring to the table
We build what we have always wanted.
Work where you perform best
Ownership instead of overmanagement
We measure success by user feedback
Modern, dynamic work environment
Actively shape the future of our product and contribute your ideas to an agile startup.
Welcome bonus after the probationary period
After a successful probationary period, you can expect a welcome bonus.
100% remote work
This is how our application process works
application
Send us what really makes you tick. No novel, and we'll take a quick look at your documents.
initial consultation
In a brief digital meeting, we will determine whether we are a good fit for each other.
technical discussion
During the technical interview, the focus will be on your technical skills and your approach.
decision
If you get positive feedback, you can choose us. If it suits both of you, we'll get started.