Creative Strategist - Paid Ads (m/f/d)
Memberspot is the leading DACH platform for online courses, communities, and AI. Coaches, consultants, experts, SMEs, and agencies use our platform to share their knowledge under their own brand.
As a Senior Creative Strategist, you’ll be responsible for the creative strategy for Meta, YouTube, Demand Gen, and PMax—and thus directly for the revenue we generate through these channels. You’ll develop campaign ideas and angles, write concepts and scripts, implement them yourself, and use the data to decide what comes next.
We invest about €50,000 every month in paid ads on Meta and Google. What we’re missing is someone to decide what runs there and why. Not standard ads, but ideas that stem from our business model and our customers’ use cases.
Media buying is handled by external partners. You provide the creative direction.
These tasks await you
- Campaigns and Angles: You’ll develop campaign ideas based on our use cases and target audiences and determine which messages we’ll test.
- Test Roadmap: You plan and prioritize which hypotheses, formats, and channels we will test, and in what order.
- Concepts, Scripts, Copy: You'll write hooks, video scripts, and ad copy for Meta and YouTube, as well as assets for Demand Gen and PMax.
- Get hands-on: Whenever it’s faster, you’ll implement ideas yourself—whether it’s static images or video edits—using AI tools, Figma, Canva, or Adobe.
- Briefings and Production: You provide video editors, creators, and designers with clear briefs so they can carry out their work without needing to ask for clarification, and you approve the final results.
- AI-powered production: You'll build and further develop our AI workflows for ideation, copy, images, video, and voice.
- Performance: You analyze the results, draw conclusions, and use them to determine the next iteration. You work closely with our media buyers and have a say in how the budget is allocated.
- Landing Pages: You develop concepts and test ideas for landing pages. The in-house marketing team builds them.
- Capture lessons learned: Document what works and what doesn't, so that this knowledge isn't just in your head.
- Cross-functional teamwork.
How you can score points with us
- Several years of experience as a creative strategist, in performance creative, or in direct-response marketing.
- You have a knack for visual language, storytelling, and compelling hooks, and you can tell when an idea has been executed well.
- Proven results with paid ads on Meta, and ideally on YouTube as well. You can provide specific figures.
- You take an AI-first approach to your work and can prove it: You've developed your own AI workflows for concept development and production, and you use them every day.
- You understand performance and SaaS metrics such as CPA, ROAS, conversion rates, and LTV, and you make creative decisions based on them.
- You think outside the box and can quickly get a handle on a business model. Experience with SaaS is a plus, but not a requirement.
- You write German at a native level and speak English very well.
- You can brief and manage external staff and provide clear feedback.
- You manage your own work and communicate effectively within a fully remote team.
A plus:
- You create static images or video edits yourself, using tools such as Figma, Canva, Adobe Creative Cloud, or CapCut.
- You have experience with Google Demand Gen, PMax assets, and YouTube Ads.
- You have already managed external media buyers or agencies.
WHAT ELSE WE OFFER:
- Creative Freedom: You decide what goes on our paid channel. No back-and-forth approval process; direct communication with the VP of Growth.
- Visible Impact: Your work is directly measured by revenue.
- Career Development: Eventually, you will take on responsibility for the entire paid media channel, including managing external media buyers.
- Bonus: In addition to the fixed salary, there is a performance-based bonus.
- 100% remote with flexible hours.
- An AI-first toolset that includes a budget for the tools you need.
- Training budget for conferences, courses, and tools.
- Team Offsite: a few days together away from Slack.
- Welcome bonus after successfully completing the probationary period.
- Flat hierarchies and quick decisions.
Your job in more than one sentence
What you bring to the table
We build what we have always wanted.
Work where you perform best
Ownership instead of overmanagement
We measure success by user feedback
Modern, dynamic work environment
Actively shape the future of our product and contribute your ideas to an agile startup.
Welcome bonus after the probationary period
After a successful probationary period, you can expect a welcome bonus.
100% remote work
This is how our application process works
application
Send us what really makes you tick. No novel, and we'll take a quick look at your documents.
initial consultation
In a brief digital meeting, we will determine whether we are a good fit for each other.
technical discussion
During the technical interview, the focus will be on your technical skills and your approach.
decision
If you receive positive feedback, you can choose us. If it works out for both of us, we'll get started.