Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
.svg)
Are Facebook groups out? We believe: They are not! 😎
You just need to use it properly and it will help you sell your online course! Wondering how best to do this? Then our blog post will provide you with plenty of added value! 🤓
There are now more than one billion Facebook groups. They are used for exchange and networking, as a discussion platform and also as a portal for selling your products and services. While Facebook groups were initially intended for private communication, companies have also been able to take advantage of them for some time now. ✅
Unlike Facebook pages, which are intended for public figures, organizations and companies, you can place all kinds of content in groups. The various options include photos, videos, live videos and stories, so you can add variety to your group experience and keep your users active. There are also extra functions such as providing documents for download and a survey tool. 🌟
The special thing about Facebook groups is the protected space they can offer their members. Although it is possible to offer open groups for everyone, it is also possible to create closed groups. These convey exclusivity and are more popular, as only members of the group have access to the published content. 🔐
In such a group, users can assume that they are among like-minded people, as - depending on the settings - new members must be approved by an administrator or another member. 🗝️
As a group operator, you also have the option of creating a questionnaire for applicants to ensure that only people who fit the group and have an active interest in the topics join in order to maintain quality. ☝🏽
A Facebook group can offer many advantages for marketing your online courses. 💪🏽
Probably the biggest advantage of a well-managed Facebook group is a higher organic reach, which you achieve through real discussions with people. You can share information and tips in the group, ask questions, network with like-minded people and thus form a community with the same interests. 🫂
Another advantage is that you can search for keywords in the groups. This function helps you and your members to find older posts via the search function and to continue discussions that have already started. In other words, real conversations are taking place that will bring you organic reach when posting good articles. 💬
Closely linked to this is this great advantage:
Building a community around your brand. 🤩
Closed groups in particular have the potential to share knowledge and thus establish an expert position with customers and interested parties. In the group, you have the freedom to define topics, answer questions about your course offering and motivate and inspire your group members. 🎨
This also makes it easier to build trust with potential customers. 🤝🏽
This is because conversations are held in a closed group in a way that would never happen outside the group. As only members can participate in and follow the discussions, the feeling of security is greater and can be expanded over time. 🔗
By the way: With Memberspot, you have your online courses or training sessions and your community in one place.
The Memberspot community is similar to a Facebook group, but data protection is our top priority, the data is backed up on German servers and GDPR compliance is particularly important to us as a German GmbH. In addition, the community shines in your branding, customize everything the way you want it. Just like on Facebook, your members can share, post, like and comment on posts, both privately and publicly. You can share surveys, collect data about your users and offer added value in a specially protected space for exclusive members. To keep everything organized, Memberspot gives you the option of creating spaces. 💻
There are no limits to your imagination and Facebook groups are a great addition to your own community at Memberspot. This also gives you the security of knowing that your contacts won't be lost, as Facebook groups are sometimes blocked and the community is gone. 😶
If you would like to find out more about the Memberspot Community, just click on this link!
The important thing to know is that your community members will get to know and like you by maintaining contacts and conversations, so you will strengthen your business and be more likely to sell your online courses. 🤞🏽
With a Facebook group, you also have the chance to find out which topics and concerns really concern your target group. Get opinions or feedback by creating surveys, for example, or exchange ideas freely with your community to gain a good insight into the thoughts of your target group. The subsequent evaluation gives you the opportunity to tailor your offers to the actual needs and wishes of your customers. ✨
Even if it takes time and attention: The insights gained in this way are often priceless and it's worth it for you, because it also increases your reach. 📈
It is also worth investing time in researching your group members. You can use analytics to shed light on your community, because thanks to the fact that Facebook further expanded the group function in 2017, administrators can view statistics on their groups. You can therefore track the growth of your group and also see who your members are, who is active and who is passive and what the most popular posts are. This allows you to tailor your content to your target group and attract more users. 🤗
The motto on social media is "Your page, your content". Share content in your group and attract group members to your website or invite them to online courses or other events that you promote on your website. In this way, you can use your Facebook group to drive traffic to your website or your online course at Memberspot. 🔝
In case you don't know us yet: Memberspot is the German e-learning platform that offers you the opportunity to create online courses of all kinds. As a company, agency, coach or trainer, you can create online training courses, digital onboarding or online courses and then make them available to your employees or customers. You save an enormous amount of time as you record your content once and only have to update it. ⏰
For products that require explanation, for example, you can upload information material for your customers in an online course. This allows your customers to find out about your product in detail in advance, making the purchase decision easier. The customer's course progress can be tracked via Memberspot, which allows the salesperson to prepare for the customer meeting individually and also saves a lot of time, as they don't have to go into everything during the meeting. The clear course structure also means that you and your customers don't have to deal with complicated technology. 🛠️
In addition to the first-class learning experience for participants, Memberspot saves you a lot of time thanks to its quick and easy operation. You can also create various automations in Memberspot. Simply send automated welcome emails or remind your users to continue the course if they have been inactive for a long time. You also have a practical app in your branding, so your customers and prospects can watch your online course flexibly while on the move. This means they are no longer bound by time and can access the content at any time. This naturally speaks in favor of your online course, as it is often difficult to find an offline date that really suits all participants, especially if a large number of people are interested. This interest increases when your reach increases, and you can easily draw attention to your online course with a Facebook group. 📣
You will see: Your content will resonate more in a well-maintained Facebook group than on your Facebook page. This is mainly due to the trust you have built up, because your community knows you, follows you and wants to learn from you. By informing your members about current offers, you can attract customers. 🏆
Is a Facebook group worthwhile for me and what should I consider before creating a group? 🧐
What you should know before you open a Facebook group for marketing your online course: Running such a group means a lot of work. To make the time you invest worthwhile, you should be clear about your goals beforehand. For example, if your goal is to increase your visibility, you can work towards this by regularly producing content and responding to the needs and wishes of your target group. The biggest challenge here is to use the forum character of the group for your own purposes. 🙏🏽
You are ready for a successful start with your Facebook group if you have sufficient resources available. In addition to developing your online course, you need to be prepared to be active in your Facebook community on an almost daily basis to moderate discussions, answer questions and respond to comments. You'll also need to spend time researching and creating content that will interest and engage members. If you're an entrepreneur already developing online courses, it can be difficult to dedicate enough time to a Facebook group as well. It's important to be realistic and make sure you have enough time to successfully feed your group with content. ⏳
However, if you have few free resources, you can bring someone on board for social media work. This could be a social media manager, for example, who takes care of the day-to-day tasks to relieve you so that you can focus on developing content and growing your reach. 🕵🏽
Of course, this is also a question of budget. It can be expensive to pay someone to do social media work, especially if you're just starting out with the group. 💰
Another prerequisite for a promising Facebook group is the regular publication of content or related topics.
This means that you already have content with valuable added value and information about your service that does not have to be laboriously created and corresponds to the interests of your potential members. 💎
It doesn't matter whether you run a blog or a website, because you can share existing articles or blog posts in the group and thus initiate discussions on the topics. To provide members with additional resources and insights, you can post webinars, videos or podcasts in the group. 📷
Guest articles that you publish on your own website or on other platforms are also a good starting point. This is because you have the opportunity to refer to these articles in the group and thus attract interested readers and potential members. 📖
Various types of groups are possible on Facebook, each of which is suitable for different purposes. Open Facebook groups that anyone can join are less recommended. 🙅🏽
Communities in closed groups are a huge benefit for your online course or group program. You have to activate people for these before they can join. In a closed group, participants benefit from personal contact with you, receive answers to their questions and know that they are only among like-minded people. The exchange has a motivating effect and fulfills the desire to become part of something bigger. 🚪
Pop-up groups are another option for creating temporary and targeted communities that focus on a specific goal or topic. These groups are only offered for a specific time and on a specific topic. You can create them for upcoming events, for example. The time-limited nature of pop-up groups is the perfect way to get feedback from your members. As the group only exists for a limited period of time, your members can provide feedback on the group's topics, which can be invaluable for the further development of your online course. These improvements will enable you to generate more reach, as your offer will be much better and more appealing to new members. 💭
With your own Facebook group, you can achieve better organic reach and a high level of engagement. We have summarized the biggest advantages of such a group for you below. 🤲🏽
Facebook groups are particularly suitable for addressing and reaching a specific target group thanks to their target group-specific targeting and high reach. Compared to the Facebook news feed, they have a very high reach, as the groups are primarily joined by users who follow a specific topic or interest, which is precisely why the interaction rates are also high. Users are willing to actively participate, share and comment on content, which leads to more exchange. The active participation of users strengthens trust in your brand or company, which in turn leads to higher customer loyalty and more sales. 💸
The push notification for new posts is another great feature of Facebook groups. If the setting is activated, group members receive a push notification when new posts are uploaded. This increases the visibility of posted content, as your users are immediately informed about new posts. ✉️
Facebook groups - even closed ones - are visible to all Facebook members and also appear in their search results. This means that even Facebook users who do not directly fit into your target group can find your group and join it if they are interested in the topic your group covers.
Members of your group can also share posts from your private group, so friends and followers become aware of your page and your reach increases. This can increase the organic traffic to your group. 🚦
Another advantage is the social factor, as every Facebook user has an average of 245 friends. If your members are convinced by your content, they may send invitations to their friends and acquaintances who may also be interested in it. Recommendations from friends will make other people aware of you and increase your reach. ⭐
They are also reached by Facebook's friend targeting. With this function, group operators can target their content to the friends of their group members in order to increase their reach. If users are active in the group, their friends can see these interactions. For example, if a user comments on a post in the group, this comment is displayed in the timeline of their friends. As a result, people who are not directly members of the group also become aware of the group and have the opportunity to join it. The effort for the group operator is minimal to non-existent. 🤏🏽
%20(1).png)
If you create a Facebook group for your company, you can add or invite existing customers, fans or other people. This is perfect for starting a Facebook group because you already have a few members. Adding people who have already shown an interest in the topic creates awareness for the group. 📢
However, make sure that you continue to occupy your niche and target group and do not lose exclusivity. This means that you should make sure that the people you add to the group are actually interested in your topics and not just in your company or brand in general.
In Facebook groups, companies and group operators can establish a direct connection to their customers and offer their products. Members can save them in a personal wish list and search for them. They have the option of buying products directly in the group, which makes the purchasing process easier and faster for both sides. ⏱️
With the "Sold" function, you can mark sold-out courses or limited offers to create a special exclusivity. One-off sales campaigns or the sale of additional products such as e-books are also possible. There are also other offers that you can make available to your customers, such as a livestream. 📺
Livestreams can be a great way to increase interaction and engagement in your Facebook group. Only group members get access to the livestream, so you create an exclusive setting that strengthens the bond between your members. The high interaction rate generated by comments in livestreams leads to increased participation in the group and ensures that more users are attracted to your group, giving you a higher organic reach for your content. 🔝
In addition, livestreams allow you to build a more personal relationship with your group members by providing insights into your business or work and taking feedback or questions from members. Livestreams are also a great opportunity to introduce new products or services or give an introduction to a new course. 👥
Let's briefly summarize the advantages of a Facebook group for marketing your course:
You can achieve a high organic reach through target group-oriented content and push notifications. The necessary exclusivity is achieved through a select membership and clever product placements. You can also increase member engagement with formats such as live videos or live streams. 🎥
This means: In your Facebook group, you have the chance to build a topic-relevant community that is 100% interested in and agrees with your service. Your most important task is therefore to use interesting content to ensure that your community feels well looked after and that the right people are attracted to it. You should also post regularly so that you are always present for your users.
Because: Satisfied users lead to greater reach. 😇
Real customer loyalty can only be created if you look after your community carefully. Even with people who are not yet customers. To achieve this, you should really internalize the forum character of the group. Instead of just placing your content and promoting your online course, it's about highlighting the benefits of your course for your target group. 🎯
For example, do you offer a course on "smooth processes in the company" and know that your group includes many employees from small and medium-sized enterprises? Then you should emphasize the benefits of your product specifically for SMEs and generate interest.
Is your online course a format for explaining certain processes in companies? Then it makes sense to emphasize how exactly the course helps to establish systems and processes. ⚙️
%20(1)%20(1)%20(1).png)
You should always remember that the greater the interaction in your group, the more often it will be recommended to other people. It is therefore important to answer questions and comments and to take the concerns of individual members seriously. You also need to tailor your content to the community and create content with added value. Content that doesn't fit the topic and interest or is run-of-the-mill won't interest anyone. 🤷🏽
The best way to promote your Facebook group is to take good care of your community and be as close to it as possible. This not only inspires the members of your group, but also the Facebook algorithm. The more you engage and interact with the interests and opinions of your users, the more your appeal to the outside world increases, and with it your growth. 🧲
You can also gain more members via Facebook suggestions. This is because Facebook suggests groups to its users - in the desktop version, on the right-hand side of the page, in the mobile version in the newsfeed. However, only groups that have a high interaction rate and deal with topics that are of interest to many people make it into these suggestions.
Another important point when it comes to advertising is optimizing your group for the right search terms. If the keywords relevant to your group are mentioned in as many places as possible - for example in the title and description - this is a great advantage. This is because the system in the background collects these and plays them higher in the search, as it searches for relevant keywords and your page is perfectly optimized for them. Investing a little time here will have a big impact on the visibility of your group and the growth of your community. 🌍
You can only achieve your marketing goals in terms of visibility, engagement and interaction with a well-maintained group. Here are some tips on how to do this. 🏁
In the 1.5 billion search queries carried out daily on Facebook, a single group quickly disappears. To ensure that your group still appears in the search results, we recommend that you include keywords in the title and description. Make sure that the name of your group contains a few keywords and already indicates your niche. Think of a clear and concise description, which will not only help you to make the group more visible in search results, but also to better attract potential members. 🔎
The location function can be particularly useful for local businesses or groups with a regional focus. By activating the location setting, Facebook users near your location can find your group more easily. This can help encourage more members from your region to sign up and join your group. In future, the group will then be shown preferentially to users who are nearby. 📍
Continuous maintenance of your Facebook group is essential. In addition to regular posts, your focus should be on monitoring and managing your community. To encourage interaction and steer discussions in the desired direction, you can actively involve the community with questions, prompts and surveys . For example, ask your members to share photos or quotes on a specific topic. You need to be active on a regular basis, because if your group falls asleep or is repeatedly neglected, the popularity of your group will suffer and so will the sales of your online course via this channel. It's best to set a plan and produce content in advance so that you can stay relaxed if something important comes up. Prepared content can then simply be posted. 📅
Incentives such as competitions and exclusive discount campaigns or codes can also help to increase user engagement and the number of members. You can also create events to which your group members are automatically invited. These do not necessarily have to be actual events. You can also announce new products and anniversaries in this way. 🗣️
As you can see, Facebook groups have some advantages, but as the tool does not come from Germany, there are some concerns about data protection. This is because Facebook or Meta collects and processes a large amount of user data in order to display personalized advertising. You must therefore be aware that all content and data shared in the group is also collected and analyzed by Facebook.
To ensure data protection, you should make sure that no personal data is shared in the group that is not intended for the public. Ultimately, you are responsible for protecting the data, so it is a good idea to have your users sign a privacy policy for your protection, which explains in advance what happens to the data. 🔒
Another thing to bear in mind is that Facebook can also block groups, which is particularly annoying if the community you have painstakingly built up is suddenly gone. This won't happen to you with your own member area and the Memberspot community. 🔑
Is the Facebook group too insecure for you? Then we have the perfect solution for you! 👀
At Memberspot you can create your own community, just try it out without obligation. You don't have to cancel, nor do you need a credit card or similar, the trial version expires automatically after 14 days. If you then decide to use Memberspot, you can simply transfer the content you created in the trial version. If 14 days is not enough for you to test, then simply write to our support team and we will extend your trial period 😉.
Are you already on another course platform? No problem, we'll move your content from your old platform to Memberspot for you, because service is important to us. 🔃
Access the free trial version here.
We hope you enjoyed reading it. 📚
Best regards
Your Memberspot Team