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Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
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The member area - your all-in-one solution for communication & growth

Do you have your own online course and want to increase customer loyalty?
You can do that with a members area! 👀

A members' area is the next big step towards a scalable online business and is also super easy to implement. 👌🏽
We will tell you what features a membership area has compared to pure online courses and why it is so important for the growth of your brand. After reading this article, you will also know the differences between free and paid memberships, be able to decide what makes sense for your business and hopefully be highly motivated to get started! 

Glad you're here - let's become fans! 🎉

Globe with networking

What is a member area?

If you're wondering what a member area is, you either have:

  • Already created your own online course and want to take your business to the next level, or
  • Not sure whether you should create an online course or a member area and what the hell the difference is?

Super! In both cases. This article will help you. 🙌🏽

So back to the question: What is a member area?

A member area, also known as a membership, is a virtual platform that is only accessible to registered members.
As a coach, trainer, expert, small or large company, you can upload your videos, online courses, e-books, worksheets and other goodies for your community or employees here. 🎥
The password-protected room offers a clear solution for you as a course creator or creator, as well as for your participants. You can also hold Zoom calls and live streams in this room. This means you always have all relevant content together, can release it on a time-controlled basis and strengthen the community in your community. 💪🏽

Memberspot is such a member area platform and helps you to turn your community into real fans!

Wooden figures in a circle

What is the difference between the online course and the members' area?

From setting up a (multi-part) online course to a complete member area, there's actually less missing than you think! 😉

If you have already created one or more online courses, it will be all the easier for you to package your content in a members' area. But even if this is completely new territory for you, you can start with a members' area right away!
After all, it's well known that nothing ventured will make you smarter. 🧠

A distinction must be made here:

  • Free member areas - Increase your reach and visibility, build a community, your option for employee training
  • Paid member areas - Build and strengthen your community, generate passive income

A member area offers you and your community many more options than a purely online course.

If your business does not yet have a very large reach, you can increase it with a free members area. It also makes sense to combine a free and paid area. This way, "tasters" can first familiarize themselves with some of your content and then upgrade to your paid content as soon as they are completely convinced. What's cool is that many of the processes and steps relating to your member area are completely automatic once set up and no longer cost you any time. This way, you can win new customers without having to put in the effort every time. 🔉

Member areas are also great because they can be monetized at any time. You can build up your member area at your own pace and turn a free area into a profitable one at any time. Once again, you have the choice: do your participants pay once or is it possible to book your membership as a subscription? 💰

Woman with headphones on laptop

Overview of the differences between the online course and the member area

A member area is an extension of your existing online course model. 🌐

If your first online course has been a single course so far, it can now be placed in a member area that you regularly fill with new input. This allows you to split your courses into clear modules and lessons, which are then gradually activated for your community - building excitement, anticipation and a real community! 🥳

💻 Online course

  • Mostly parked on a landing page
  • The common path ends (for the time being) with the end of the online course
  • Fewer design options than with a member area
  • Only accompanies your participants for a short time (for one course)
  • Only offers the option to view your course (once)
Woman at the tablet

🤝🏽 Member area

  • Own, password-protected platform
  • Constant new input for your community to keep them engaged
  • Integration of features such as quizzes, tests, worksheets, downloads, audio files and more
  • Accompany your participants in the long term and turn them into real fans
  • Provides the ability to offer live streams, Zoom calls, guest speakers and more
Network visualized

Member area for companies - e-learning at its best

A member area also offers excellent opportunities for companies. More precisely, for in-house e-learning! Employees are given access to a password-protected platform where they can take part in online courses, workshops, information events, meetings, quizzes, tests and much more. 💡

Companies have two options here:

  1. Find suitable learning content on e-learning platforms and access online courses already created by subject matter experts
  2. Produce your own e-learning content and make it available to employees in a dedicated member area

A combination of both is also possible, makes sense and brings variety to the training content. E-learning has many advantages. ✅

Employees can access the learning content flexibly and do not all have to take part in a training course at the same time. This also gives them the opportunity to access the lessons again at a later date and consolidate their knowledge. Small quizzes or tests can be used to check the level of knowledge and participants can receive targeted training - this helps to improve overall company performance! 🚀

A member area also makes it easier and more effective to train new employees and support trainees. The learning areas and content are just as varied. 📚

Tabet with e-learning

These examples give you a small insight into what content can be included in your member area:

  • IT & software training 🖥️
  • Internal company information, e.g. company ethics/philosophy, processes, house rules, news & interesting facts, etc. 🏢
  • Time management ⏰
  • Mindset (not only because a happy employee is a good employee, but above all because it is nice when as many people as possible are fulfilled. We are happy if Memberspot can help with this!) 🧠
  • Specialist topics such as wine knowledge for restaurant staff, anatomy for physiotherapists or sales training in car dealerships 🔬
  • Sustainability and optimization in the company ⚙️
  • Onboarding processes 💼

Employees can also ask questions directly on the platform and exchange ideas with each other. This strengthens the community and team spirit.

Hands that hold together

Why is a members area so important for the growth of your brand?

A members' area can take your brand a long way because you are right in the middle of your community. You create a space for exactly the people who want what you offer! A space for like-minded people who want to discuss exactly this topic. The protected platform encourages your participants to motivate each other and perhaps even tell friends and family about your offer. 👂🏽
What is better than advertising on your own behalf? When others promote you out of conviction! Your community not only grows thanks to your content, but also together and boosts the growth of your business at the same time. 🔝

Yes, could it be any easier? 😏

The easiest way to create your member area is with Memberspot. This allows you to manage all communication with your users via a single, sophisticated platform. This saves you time and stress and turns your community into real fans. Once a fan, always a fan? There is some truth in this saying, because it has been proven that people leave communities less quickly than if they click through an online course on their own. 👥

With a members area, you can increase your reach and watch your community grow. A better learning experience increases the satisfaction of your participants and enthusiastic participants bring even more participants with them. 

Ergo: Your members area can be a self-runner - if you create it with the tips and tricks from Memberspot! 💁 🏽

Plants on coins

How do you communicate with your customers?

How have you handled communication with your customers so far? By phone and email? Perhaps also via Whatsapp, Zoom, Slack, Facebook groups or other tools? The list of communication tools is long and they all have their pros and cons.

But what is really effective? 🎯

An alternative to all the individual tools is a personalized member area. Not only can you create it in your own design, we also provide you with an app for the ultimate mobile experience! 📱
A member area offers you and your community the opportunity for an uncomplicated exchange among like-minded people

What do you think? 🤔

Laptop with illustration

What member areas are there?

There are many different providers that you can use to create a member area. They all differ in terms of user experience, design options, mobile view, prices and other points. Of course, it's up to you to decide which partner is right for you. 🧮
If you have a WordPress site , you can also create a member area there, for example. However, you will need some experience in programming and a lot of patience. It's not for nothing that there are specialists who offer their expertise in creating WordPress member areas for good money. To every genius their own field. 🪄

Don't struggle, opt for an all-in-one solution from Memberspot and enjoy the intuitive and simple usability.
This makes online courses really fun - and if you want, money too!
🤩

Laptop with hands

Creating a personalized member area is really easy and incredibly quick at with Memberspot . You get a high-quality design with lots of design options for your personal brand. AND your own app with all the content from your member area! Since Memberspot is a German tool, you don't have to worry about the scary topic of data protection. 🔒

If you would like to take a closer look at the functions in our member area, you are welcome to test Memberspot for 14 days free of charge and without obligation! 🔍

Simply click on this link and you will be taken directly to the free trial version:
👉🏽 https://www.memberspot.de/signup

Register now in our Memberspot Community, network with interesting Memberspot users who share their experiences and stay up to date! - Also free of charge and without obligation, of course!
👉🏽 https://community.memberspot.de/

We hope you enjoyed reading it. 📚

Best regards

Your Memberspot Team