Alexander Kaminski

As Team Lead for Marketing & Brand, Alexander Kaminski oversees all marketing activities at Memberspot—the leading platform for online courses, digital training, and member areas in German-speaking countries.

What sets Alex apart is his interdisciplinary approach: he doesn’t view marketing, creative direction, brand strategy, and product communication as separate silos, but as a cohesive system. He sums up this philosophy as CUM-EX CREATIVE™ — “I get more out of it than was there to begin with.”

His approach is based on two principles: 0-Day Creativity —developing creative solutions from day one that drive growth before the competition can react. And Curiosity-led Growth —the belief that the strongest drivers of growth don’t come from playbooks, but from the creative curiosity to think about things in a fundamentally different way.

At Memberspot, Alex oversees brand strategy, campaigns, positioning, and aspects of product communication. On his blog, he writes about growth strategies for SaaS companies, creative marketing in the DACH market, and why groundbreakingly mundane marketing is often the most effective strategy.
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Key Areas: Growth Marketing · Brand Strategy · Creative Direction · Product Communication · SaaS Marketing in Germany, Austria, and Switzerland