What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Course iteration
The continuous improvement and updating of a course based on feedback, data, and new insights.
Course Launch
The launch of a new online course – often with email sequences, webinars, and time limits.
Course Material
All learning materials for a course—videos, PDFs, audio, templates, checklists, and downloads.
Course Updates
Updates and enhancements to existing courses—new lessons, updated content, or additional resources.
Creative Commons
A licensing system that enables flexible usage rights for creative works—from open use to restrictions.
Creator
A person who creates original content such as videos, podcasts, articles, images, or courses and publishes it via digital platforms. Unlike influencers, creators focus on developing their own products and services.
Creator Business
A business built by a creator that offers its own products or services, such as online courses, coaching, memberships, digital downloads, or SaaS solutions.
Creator economy
A growing economic ecosystem in which content creators build their own businesses, sell digital products, and generate income through communities, courses, and memberships. Goldman Sachs forecasts growth to $480 billion by 2027.
Creator Economy Tools
Specialized software and platforms for creators—such as learning platforms (Memberspot), design tools (Canva), video software, email marketing tools, and payment solutions.
Creator Tools
Software and platforms that support creators in content creation, publishing, community management, and monetization—such as Memberspot, Canva, Adobe Creative Suite, or podcast software.
cross-promotion
Mutual promotion between creators or products to reach new target groups and leverage synergies.
cross-sell
The offer of complementary products or services to the main purchase.
curriculum
The entire curriculum of a course or program, including all topics, learning objectives, and content.
Custom Domain
Your own domain (e.g., www.deinname.de) instead of a subdomain of a platform.
Customer acquisition cost (CAC)
The cost of acquiring a new customer.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.