What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Customer experience (CX)
The overall experience a customer has with a brand—from awareness to after-sales.
Customer journey
The entire journey of a customer from their first contact with a brand to purchase and beyond.
Customer lifetime value (LTV)
The total value generated by a customer throughout their entire customer relationship.
Customer retention
Customer loyalty – measures to retain existing customers and reduce churn.
Cyber Monday
The Monday after Black Friday, focused on online deals.
GDPR
The EU's General Data Protection Regulation, which regulates the protection of personal data and has been in force since May 2018.
dashboard
An overview area where users or administrators can see important information, functions, and statistics.
Data-driven learning
Data-driven learning, where decisions on course optimization are made based on analytics and metrics.
data breach
A breach of data security in which data is lost, stolen, or becomes accessible without authorization.
data protection
The protection of personal data against misuse and unauthorized use.
Data Protection Officer (DPO)
A person who monitors compliance with data protection laws—mandatory for certain companies.
Privacy policy
A document that clearly explains what data is collected, how it is processed, and how it is protected.
data security
Measures to protect data from unauthorized access, loss, or misuse.
data processing
Any operation involving personal data – collection, storage, use, transfer, or deletion.
data portability
The right to receive your own data in a structured format and transfer it to another provider.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.