What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
delegation
Delegating tasks to others in order to focus on core activities.
didactics
The theory of teaching and learning – methodological approaches and principles that enable effective learning.
differentiation
Standing out from the competition through unique features, values, or positioning.
Digital Nomad
People who work independently of location and generate their income digitally – many creators live as digital nomads and run their businesses from anywhere.
Digital Product
A digital product such as an e-book, PDF guide, template, workbook, checklist, audio course, or software that creators can produce and sell without physical manufacturing or shipping.
Direct message (DM)
A private message between two users.
Disclaimer
A disclaimer that limits legal liability.
Disclaimer
A disclaimer that limits legal liability.
Discount code
A discount code that customers can enter at checkout to receive a reduced price.
Discussion Forum
A forum where participants can ask questions, discuss topics, and exchange ideas.
Double opt-in
A two-step process in which confirmation must be provided by email after registration – GDPR-compliant and secure.
Double opt-in
A two-step registration process, in which a confirmation email is sent after the initial registration, increases data quality and complies with GDPR.
Download
A file that participants can download, such as PDFs, templates, audio files, or software.
Downsell
Offering a cheaper alternative product when a customer rejects the original offer.
downtime
The time during which a platform or service is unavailable due to maintenance, updates, or technical issues.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.