What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Drip campaign
An automated email campaign in which messages are sent at set intervals – similar to drip content.
Drip content
Time-controlled release of course content. Lessons are released step by step according to a fixed schedule so as not to overwhelm participants.
Drop-off point
The point at which participants drop out of a course or leave a website.
Dropout rate
The dropout rate, which shows how many participants leave a course prematurely.
Dunning
The dunning process for failed payments – automated emails remind customers of outstanding payments.
e-learning
Electronic learning via digital media and technologies. E-learning encompasses online courses, webinars, digital training, and all forms of technology-based learning.
Email marketing tool
Software for sending marketing emails, newsletters, and automated email campaigns—such as Mailchimp, ConvertKit, or Active Campaign.
email campaign
A planned series of emails with a specific goal, such as a launch, webinar promotion, or product introduction.
e-mail list
A collection of email addresses of prospects and customers that is used for marketing communications.
email marketing
Sending marketing emails to a list of subscribers—for lead nurturing, product promotion, or customer retention.
EU server
Servers located in the European Union and therefore compliant with the strict GDPR requirements.
Early Bird
An early bird offer with a discounted price for the first buyers.
Early Bird
An early bird offer with a discounted price or special benefits for the first buyers of a product.
Ecosystem
An ecosystem of different products, services, and touchpoints that work together.
Editing
The process of cutting and editing content.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.