What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Consistency
Regular and reliable publication of content. Consistency is crucial for building trust, reach, and a loyal audience.
Content Calendar
A planning tool that shows what content will be published on which channels and when. A content calendar helps with consistency and strategic planning.
Content creator
A person who regularly creates digital content—from social media posts and videos to podcasts and blog posts. Content creators use their creativity and expertise to reach and engage target audiences.
Content dripping
The controlled, time-delayed release of learning content—either after a certain number of days since the course was purchased or on fixed dates.
Content marketing
A marketing strategy that focuses on creating and distributing valuable content to inform, inspire, and convert target audiences into customers.
Content strategy
The overarching plan that determines what content is created for which target group in order to achieve specific goals—from expanding reach to community building to product sales.
content strategy
A strategic plan for creating, publishing, and distributing content to achieve marketing and business goals.
conversion
A desired action by a user—such as a purchase, registration, download, or newsletter subscription.
conversion rate
The conversion rate – the percentage of visitors who perform a desired action.
cookie banner
A notice on websites that informs users about cookies and obtains their consent – GDPR requirement.
Cookies
Small data packets that websites store in the browser to track user behavior or save settings.
Copyright
International copyright law, which protects intellectual property.
coupon
A coupon code that grants discounts or special offers.
Course Completion
Course completion – when a participant has completed all lessons and finished the course.
Course Design
The pedagogical and visual design of a course—structure, didactics, media selection, and user journey.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.