What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Churn
Customer churn – the loss of customers or subscribers.
churn rate
The churn rate, which shows what percentage of customers leave within a given period.
Cloud-based
Software or services that are provided via the Internet and do not need to be installed locally – such as Memberspot.
coaching
Individual or group-based support from a coach who assists participants in applying knowledge, developing skills, or achieving goals.
Cohort-based learning
A learning format in which a group (cohort) completes a course together on fixed dates—combining structure with community learning.
Collaboration
Creators working together to create content, cross audiences, and learn from each other. Collaborations expand reach.
Collaborative learning
Collaborative learning, in which participants work together to solve problems or carry out projects.
Community
A group of people with shared interests, values, or goals who exchange ideas and support each other.
Community building
The strategic development and maintenance of an engaged community of followers, fans, customers, or members. A strong community increases customer loyalty, promotes exchange, and creates long-term business relationships.
Community Management
Maintaining and moderating a community—activation, promoting engagement, and conflict resolution.
Completion rate
The completion rate, which shows how many participants have completed a course in full – an important quality indicator.
compliance
Compliance with legal, regulatory, and internal requirements.
compliance training
Training that informs employees about legal requirements and compliance.
Compound Effect
The compound interest effect – small, continuous improvements lead to exponential results.
Consent Management
The management of user consent for cookies and tracking.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.