What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Brand Voice
The brand voice—the unique tone and style with which a brand communicates.
branding
Building and shaping brand identity through design, communication, and experience.
break-even point
The point at which income and expenditure are equal – from here on, profits are made.
bookkeeping
The systematic recording and documentation of all business transactions.
budget
A financial plan with planned income and expenses for a specific period.
bundle
A product bundle in which several products or courses are offered together at a discounted price.
Business Creator
A business creator is a content creator who uses their reach and expertise to build their own companies, products, or services—not just to advertise other brands. Business creators monetize their knowledge through online courses, coaching, memberships, communities, and digital products.
Business model
The business model describes how a company creates, delivers, and monetizes value.
business plan
A detailed plan describing the business idea, strategy, finances, and goals.
button solution
The legal requirement that purchase buttons must be clearly labeled with "Order with obligation to pay" or similar wording.
Buyer persona
A semi-fictional profile of an ideal customer—based on demographics, behavior, goals, and pain points.
fine
Penalties for violations of the GDPR – up to €20 million or 4% of global annual turnover.
CAC (Customer Acquisition Cost)
The cost of acquiring a new customer – all marketing and sales costs divided by the number of new customers.
CDN (Content Delivery Network)
A network of distributed servers that delivers content quickly and reliably to users worldwide.
CPC (cost per click)
The cost per click on an ad.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.