What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Beta launch
The introduction of an early version of a product or course to a limited group in order to gather feedback and optimize it before the official launch.
beta test
Testing a new course with a small group to gather feedback and optimize it before the official launch.
operating expenses
Expenses that are necessary for business operations and may be tax deductible.
rights of affected persons
The rights of individuals regarding their personal data – access, erasure, rectification, objection.
Black Friday
An annual shopping event in November with massive discounts – originally from the USA, now global.
blended learning
A mixture of online learning and face-to-face events. Blended learning combines the advantages of digital flexibility with personal interaction.
boot camp
An intensive, time-limited learning program with high density and often live components.
bootstrap
Build a business without external financing—using only your own resources and income.
Bottom of the funnel (BoFu)
The bottom level of the funnel – Decision. Leads who are ready to buy become customers.
bounce rate
The bounce rate – the percentage of visitors who leave a website immediately.
fire
A brand – the totality of the identity, values, promises, and perception of a company or product.
Brand awareness
Brand awareness – how many people are familiar with a brand.
Brand deal
A paid partnership between a creator and a brand, in which the creator creates content for the brand or promotes its products.
Brand identity
Brand identity – visual elements (logo, colors, typography) and verbal elements (tonality, messaging) that define a brand.
Brand loyalty
Brand loyalty – how strongly customers are attached to a brand.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.