What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Audience
The totality of people who consume a creator's content—whether on social media, YouTube, podcasts, or their own website. The audience is the foundation of every creator business.
audio lesson
A lesson in audio format—perfect for on the go or as podcast-like content.
processor
A service provider that processes personal data on behalf of a controller—e.g., email tool or hosting provider.
right to information
The right of individuals to obtain information about the processing of their personal data.
authenticity
The authenticity and honesty with which a creator presents themselves. Authenticity builds trust and is a key factor for long-term success in the creator business.
Authority
The recognition and credibility that a creator has in their subject area. Authority is built through consistent, high-quality content and demonstrable expertise.
Automation
The use of technology to run processes without manual intervention.
auto-responder
An automated email sequence that is sent automatically after a trigger (such as registration or purchase).
B-roll
Supplementary video material that is edited over the main recording.
back end
The technical, non-public part of a website or platform where content is managed and settings are configured.
backlink
A link from another website that refers to your own website – important for SEO authority.
backup
A backup copy of data to enable recovery in the event of data loss.
badge
A digital badge awarded for achieving certain milestones or accomplishments—an element of gamification.
bandwidth
The amount of data that can be transferred per unit of time—important for video streaming and large files.
Behind the Scenes
Behind-the-scenes insights that show how a creator works, lives, or makes products. BTS content creates closeness and authenticity.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.