What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
encryption
Encrypting data so that it can only be read by authorized parties—important for data protection and security.
insurance
Protection against financial risks—e.g., professional liability or legal protection.
Record of processing activities
A documented overview of all data processing procedures – a GDPR requirement for companies.
Video Hosting
Hosting course videos on platforms or servers – important for streaming quality, security, and performance.
Video on Demand (VoD)
Video on demand – Participants can watch videos at any time without being tied to live broadcast times.
video lesson
A lesson in video format in which the trainer presents, explains, or demonstrates content. Videos are the most popular format for online courses.
Viral
Content that spreads quickly and organically and achieves a very high reach, often through shares and recommendations on social media.
Viral marketing
Marketing that quickly achieves a wide reach through organic distribution and shares.
Vision
The long-term, inspiring vision of where a company should develop.
voice-over
An audio track recorded later and superimposed on a video.
growth
The increase in sales, customers, reach, or other business metrics.
waiting list
A list of interested parties who register in advance for a product, course, or membership and receive priority information upon launch.
webhook
A method in which one application automatically sends data to another when a specific event occurs.
webinar
An online seminar or web seminar in which a speaker gives a live presentation and participants can interact through questions, surveys, or chat.
values
The fundamental principles and beliefs that guide a company's actions.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.