What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
competitive analysis
The examination of competitors, their strengths, weaknesses, and strategies.
white label
A solution that can be branded with your own logo—without the manufacturer's logo.
Right of withdrawal
The legal right of consumers to cancel an online purchase within 14 days without giving a reason.
Right of objection
The right to object to the processing of personal data.
Word of Mouth
Word of mouth – recommendations from person to person, one of the most effective forms of marketing.
Workbook
A workbook with exercises, tasks, and reflection questions that learners work through alongside the course.
Worksheet
A worksheet with specific exercises or tasks related to a lesson or topic.
workshop
A practical, interactive learning unit in which participants actively work, solve tasks, or collaborate to achieve results.
Zapier
An automation tool that connects different apps and services and automates workflows without programming.
Certificate
A digital document issued to participants upon successful completion of a course. Certificates increase the perceived value of a course.
Goal
A concrete, measurable result that is to be achieved.
access code
An individual code or key that grants access to protected areas.
xAPI (Tin Can API)
A modern e-learning interface that collects and stores detailed data on learning activities—more flexible than SCORM.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.