What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
upsell
Offering a higher-value product during or after the purchase process.
uptime
The availability of a platform or service—high uptime means that the platform almost never fails.
Urgency
Urgency through time limits or countdowns that motivate quick action.
copyright
The rights of authors to their creative works – protects content, music, videos, and texts from unauthorized use.
User Account
A user account with personal data, access data, and individual settings.
User Experience (UX)
The user experience on a learning platform—how easy and pleasant is navigation, how intuitive are the functions?
User Flow
The path that users take through a website or platform.
User-generated content
Content created by a creator's community or customers, such as testimonials, reviews, photos, or videos featuring products. UGC strengthens authenticity and community loyalty.
VAT (Value Added Tax)
The value added tax levied on products and services in the EU and many other countries.
value proposition
The unique value proposition that describes the benefits and transformation a creator offers their customers and why they should buy from them.
Value-based pricing
Pricing based on perceived value to the customer—not just on costs.
Variable costs
Costs that increase with sales, such as payment fees or advertising costs.
person in charge
The person or organization that decides on the purpose and means of data processing.
consumer protection
Laws and measures to protect consumers from unfair business practices.
encryption
The encoding of data so that it can only be read by authorized persons.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.