What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
transformation
The positive change or development that customers experience through a creator's products or services—from new knowledge and skills to personal growth.
Transcript
A complete transcription of spoken content from videos or audio.
transparency
Openness and clarity in communication about data processing and business practices.
trend
A current topic, format, or style that is particularly popular on social media or among creators. Creators use trends to increase their reach.
Tribe
A close-knit, loyal group of followers or community members who identify with a creator's values and mission.
tripwire
A very affordable introductory offer that lowers the barrier to making a first purchase and turns prospects into buyers.
Trust Signal
A sign of trust such as certificates, seals, testimonials, or media mentions that builds credibility.
Two-factor authentication (2FA)
Two-factor authentication, which provides additional security through a second confirmation step, such as an SMS code or authenticator app.
UG (limited liability)
Entrepreneurial company – the "mini-GmbH" with lower start-up capital.
UI (user interface)
The user interface—the visual design and layout that users interact with.
sales
The total of all revenue from sales in a given period—before deducting costs.
sales tax
Value added tax on sales – in Germany 19% (standard tax rate) or 7% (reduced rate).
Sales tax ID
The sales tax identification number for companies in the EU internal market.
Unique Selling Proposition (USP)
The unique selling point that makes a product or service unique and sets it apart from competitors.
subtitle
Text overlays that transcribe spoken content—important for accessibility and SEO.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.