What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
tactics
Concrete, short-term measures for implementing the strategy.
Target Audience
The target group that marketing measures are intended to reach.
taxi
Taxes such as value added tax (VAT), which are levied on sales and must be correctly reported.
template
A template that learners can use for their own projects or assignments—for example, for business plans, presentations, or designs.
testimonial
A positive customer statement or review that confirms the quality and success of a product or service. Testimonials are important for social proof.
testimonial
A positive customer review or statement that is used as social proof.
Thank You Page
A thank-you page that appears after registration or a purchase—often with additional offers.
Thought leadership
Positioning yourself as a leading expert in a specific subject area by sharing innovative ideas, insights, and original perspectives. Thought leaders have a lasting influence on the mindset of their target audience.
Thought leadership
Positioning yourself as a leading expert and thought leader in a specific field—through original insights and innovative perspectives.
thumbnail
A preview image for videos designed to encourage clicks.
Ticketing system
A system for managing support requests.
Top of the funnel (ToFu)
The top level of the funnel – awareness and attention. This is where potential customers first become aware of an offer.
touchpoint
A point of contact where a potential customer interacts with a brand—website, social media, email, advertisement, event.
Tracking
The tracking of user actions, events, and behavior on a website or platform.
trademark
A protected trademark or brand name.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.