What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
tax number
A number assigned by the tax office for tax identification purposes.
tax law
Laws and regulations governing the taxation of income and sales.
storytelling
Telling stories to build emotional connections and convey messages in a memorable way.
storytelling
The art of telling stories to make content emotionally appealing and memorable. Storytelling helps creators build connections and convey their message.
strategy
The long-term plan for achieving goals – using which means and approaches.
streaming
The transmission of video or audio content in real time over the Internet without having to download files.
Student Success
The success of learners, measured in terms of course completions, knowledge gain, skill development, or transformations achieved.
subdomain
A subaddress of a main domain – e.g., academy.memberspot.de.
subscriber
A person who has signed up for a newsletter, email list, or updates.
subscriber
A person who has subscribed to a newsletter, YouTube channel, podcast, or other content formats and receives regular updates.
Subscription billing
Automated, recurring billing for subscriptions—monthly, annually, or at other intervals.
Subscription Model
A subscription business model with recurring payments.
Support
Customer support via help center, chat, email, or phone.
Synchronous learning
Learning that takes place in real time—all participants are online at the same time, for example in live webinars or Zoom calls.
day
A label or tag used to categorize contacts in email or CRM systems—e.g., "Purchased Course A" or "Interested in coaching."
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.