What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Side gig
A side project or secondary business that is run alongside one's main job. Many creator businesses start out as side hustles.
Signature Course
A creator's flagship course—the main product with the greatest scope and impact.
Single sign-on (SSO)
An authentication method where users log in once and then can access multiple linked services.
Scalability
The ability of a business to grow without costs increasing proportionally.
scaling
The process by which a creator business grows and generates more revenue without a proportional increase in time spent. Online courses and memberships are particularly scalable.
Skill development
The development of specific skills through structured learning and practice.
Social Media Marketing
Marketing via social networks such as Instagram, LinkedIn, Facebook, TikTok, or X (Twitter).
Social proof
The psychological effect that people are more likely to act when they see that others have already done so—through reviews, figures, or testimonials.
Social proof
The psychological effect that people are more likely to buy or participate when they see that others have already done so—through reviews, testimonials, follower numbers, or customer success stories.
soft launch
A gentle market launch with a small target group to test and gather feedback.
solopreneur
A sole proprietor who runs a business alone, without employees. Many creators are solopreneurs who manage their entire business themselves.
Solution
The solution that a product or service offers for the pain points of the target group.
Sponsorship
A form of collaboration in which a company provides financial support to a creator, often in exchange for product placements or mentions in the content.
Squeeze page
A minimalist landing page designed solely to collect email addresses.
tax return
The annual declaration of income and expenses to the tax office.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.