SUPER EXPERT glossary

What does "
" actually mean...?

539+ terms explained in detail: From A for affiliate to Z for Zapier.

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The most important5 terms for beginners at

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funnel

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SUPER EXPERT glossary

Asynchronous learning

Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.

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Marketing

Sales funnel

A sales funnel that visualizes the journey from initial contact to purchase—from awareness to consideration to decision.

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technology

Sales Page

A sales page that presents a product or service and aims to persuade visitors to make a purchase.

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Marketing

Sales Page

A dedicated sales page that presents a product and aims to persuade visitors to buy it.

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Business & Finance

Scale

To scale – to achieve growth without a proportional increase in effort.

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Marketing

Scarcity

Artificial scarcity or limited availability to create urgency and accelerate purchasing decisions.

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e-learning

Scholarship

A scholarship or reduced admission for individuals with financial constraints.

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e-learning

Screen recording

Recording the screen to create software tutorials or presentations.

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e-learning

screencast

A screen recording with audio commentary—ideal for software training.

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technology

segment

A subset of contacts with common characteristics—enables targeted communication.

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Marketing

segmentation

The division of an email list or target group into subgroups with common characteristics to enable personalized communication.

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e-learning

Self-paced learning

Self-directed learning, where participants can progress through the course at their own pace—without fixed schedules or deadlines.

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e-learning

Self-study

Self-study, in which learners work independently and without direct instruction through materials.

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e-learning

Self-Study Course

A self-study course without live components that participants work through completely on their own.

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technology

server

A computer or system that stores data and provides services to other computers (clients).

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technology

Session Duration

The average time a user spends on a website or in a course.

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Frequently asked.
Easy answered.

How much content do I need before I can get started?

Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.

What does "white label" actually mean?

White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.

What is the difference between an LMS and a community platform?

An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.

What does "scalability" really mean?

Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.