What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
retention
Retaining existing customers – customer loyalty.
Retention rate
The retention rate, which shows how many participants continue to attend a course and do not drop out.
retreat
A multi-day, immersive program, often involving face-to-face meetings in a special location.
Return on Ad Spend (ROAS)
Revenue per euro invested in advertising.
Return on investment (ROI)
Return on investment – the ratio of profit to investment.
Revenue Stream
A source of income—e.g., course sales, memberships, coaching, or affiliate income.
Review
A customer review or rating that evaluates the quality of a product or service.
roadmap
A visual plan showing which steps and milestones are to be achieved and when.
right of return
The right to return a product – often restricted in the case of digital products.
SCORM
Sharable Content Object Reference Model – a technical standard for e-learning content that ensures compatibility between different LMSs.
SEO (Search Engine Optimization)
Search engine optimization – measures to improve the ranking of websites and content in search engines such as Google.
search engine optimization
Measures to improve visibility in search engines.
SSL certificate
A security certificate that encrypts the connection between the browser and the server—recognizable by the https:// in the URL.
SaaS
Software as a Service – Software business model with subscription payments.
SaaS (Software as a Service)
Business model in which software is provided as a service via the Internet—users pay subscriptions instead of purchasing licenses.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.