What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
accountability
The obligation to be able to demonstrate compliance with the GDPR.
invoice
A document that lists services and the amount to be paid.
invoicing
Creating and sending invoices to customers.
Legally compliant
In accordance with applicable laws and regulations.
Recurring payment
Recurring payments that are automatically collected at regular intervals – typical for memberships and subscriptions.
Redirect
A redirection from one URL to another.
Referral marketing
Referral marketing, in which existing customers recruit new customers—often with incentives for both sides.
Refund
A refund whereby a customer receives their money back – in the event of cancellation or dissatisfaction.
range
The number of people who see or are reached by a creator's content. Reach is an important indicator of the potential size of the target audience and monetization opportunities.
Remarketing
Synonym for retargeting – re-engaging previous website visitors or prospects.
Repurposing
Reusing and adapting content for different platforms and formats—for example, using podcast content as blog articles, social media posts, or email series.
Resource
A resource or tool made available to learners—links, tools, books, or additional materials.
Response Time
Response time – how quickly requests are answered.
Responsive design
A design approach that ensures websites and platforms are displayed optimally on all devices (desktop, tablet, smartphone).
retargeting
Targeting people who have already had contact with a brand—through ads that "follow" them.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.