What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
profitability
Profitability – whether a business generates a profit.
Progress Tracking
Tracking and measuring participants' learning progress – which lessons have been completed, how much time has been invested.
Promotional code
A promotional code for limited-time offers or specific customer groups.
Prompt
An input or instruction to an AI to generate desired outputs.
commission
The remuneration that an affiliate or partner receives for referred sales – usually as a percentage of the sales price.
pseudonymization
Processing personal data in such a way that it can no longer be attributed to a specific person without additional information.
pedagogy
The science of education and training – theoretical foundations for teaching and learning.
Q&A
Question-and-answer sessions where participants ask questions and receive answers from the trainer or the community.
Q&A session
A question-and-answer session where community members ask questions and the creator answers them—either live or asynchronously.
receipt
A receipt confirming that payment has been made.
quiz
A knowledge check with questions to test and reinforce what has been learned. Quizzes can be graded or used as self-tests.
ROI (return on investment)
Return on investment – the ratio of profit to investment, which shows how profitable a measure was.
ranking
The position of a website in search engine results for a specific keyword – a higher ranking means greater visibility.
Reach
Reach – the number of unique individuals who have seen content or an advertisement.
Receipt
A payment receipt or receipt confirming the successful purchase.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.