What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Points System
A points system in which learners collect points for completed lessons, quizzes, or interactions—part of gamification.
Positioning
The strategic positioning of a brand or product in the market and in the minds of the target group.
post-launch
The phase after the launch, in which sales and optimization continue.
post-production
Post-production of video or audio content—editing, effects, color correction.
pre-launch
The phase before the official launch, during which interest is generated and anticipation is built up.
Price Indication Regulation
Regulations on the correct indication of prices – including VAT and additional costs.
Premium pricing
A high-priced positioning that signals exclusivity and higher quality.
presale
The sale of a product or course before its official launch—often at a reduced price for early birds.
Pricing
Pricing – Strategy for determining product prices.
Pricing Tier
A price level in a tiered offer—e.g., Basic, Pro, Premium.
Privacy by default
The default setting that only necessary data is processed – maximum data protection as standard.
Privacy by Design
The approach of taking data protection into account right from the development stage of systems and processes.
Product launch
The introduction of a new product on the market.
Product-market fit
The match between product and market demand – when a product solves a real problem and there is demand for it.
productivity
The ratio of output to input – how efficiently resources are used.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.