What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Passive income
Income that is generated automatically and repeatedly without requiring continuous active time investment—for example, through the sale of online courses, memberships, or digital products.
password protection
Securing content or areas with passwords so that only authorized users can access them.
Payment gateway
A technology platform that processes online payments and acts as an intermediary between merchants, customers, and banks.
Payment Plan
A payment plan that allows payment in installments—e.g., 3 installments instead of a single payment.
Payment provider
A payment service provider that enables online payments to be processed, such as Stripe, PayPal, or Klarna.
Peer group
A group of learners at a similar level who learn and exchange ideas together.
Peer learning
Learning from and with other participants—through exchange, discussions, and mutual support.
Personal Brand
A person's individual brand that represents their values, expertise, personality, and positioning. A strong personal brand helps creators build trust and stand out from competitors.
personalization
The individual customization of marketing messages, content, or offers based on the recipient's data and behavior.
Personalization
The personalization of learning experiences based on individual needs, goals, or preferences.
Personal data
All information relating to an identified or identifiable person, such as name, email address, IP address.
pitch
A short, compelling presentation of a business or product—often to investors.
pivot
A strategic realignment of the business model based on learning and feedback.
pixel
An invisible code on a website that tracks user behavior—e.g., Facebook Pixel or Google Ads Pixel.
Platform
A digital platform such as YouTube, Instagram, TikTok, LinkedIn, podcast apps, or dedicated websites through which creators distribute content and reach their audience.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.