What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Onboarding Experience
The experience that new users have when they join a platform or course.
onboarding sequence
A series of automated emails or messages that introduce and activate new users step by step.
One-Time Offer (OTO)
A one-time offer that is only displayed at a specific point in the funnel – often after a purchase.
One-time payment
A one-time payment for a product or service—as opposed to recurring payments.
online course
A structured learning program that is provided digitally via a platform and can consist of videos, texts, assignments, and quizzes. Online courses enable location-independent and self-directed learning.
opt-in
The explicit consent of a person to receive emails or marketing communications—usually by subscribing to a newsletter.
opt-in
Active consent to data processing or the receipt of marketing communications.
Order Bump
An additional product that can be added with one click during checkout.
Organic traffic
Visitors who arrive at a website via unpaid search results—as opposed to paid traffic from ads.
Outro
A conclusion at the end of a video with a CTA or credits.
outsourcing
The outsourcing of tasks or processes to external service providers.
PDF lesson
A document in PDF format that contains learning materials, texts, graphics, or worksheets.
PPC (Pay Per Click)
An advertising model in which payment is made per click on an advertisement.
Paid advertising
Paid advertising via platforms such as Google Ads, Facebook Ads, Instagram Ads, or LinkedIn Ads.
Pain point
A problem, pain point, or challenge that a target group has and wants to be solved.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.