What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Momentum
Momentum or dynamism – when successes reinforce each other.
monetization
The process by which creators convert their reach, expertise, and content into income. Monetization models include course sales, memberships, affiliate marketing, sponsorships, digital products, and consulting services.
Money-back guarantee
A money-back guarantee that reduces the purchase risk for customers.
multi-channel
The strategy of distributing content across multiple platforms and channels in order to reach different target groups and avoid dependence on a single platform.
Newsletter
A publication sent regularly by email with content, updates, insights, or offers. Newsletters are an important tool for direct communication with the audience.
newsletter tool
Software specifically designed for creating and sending newsletters to subscribers.
niche
A specialized market niche or subject area that a creator focuses on. A clear niche helps with positioning and attracts a specific, engaged target audience.
niche
A specialized submarket with specific needs and less competition.
nurture sequence
An email series that nurtures and warms up leads over time—through added value, stories, and gentle sales incentives.
Terms of use
The rules and conditions for using a platform or service.
right of use
The right to use, distribute, or edit certain content or works.
OKR (Objectives and Key Results)
A goal-setting method with clear objectives and measurable key results.
Office Hours
Fixed times when the trainer is available for questions and personal support.
omnichannel
A seamless customer experience across all channels—website, social media, email, app.
onboarding
The onboarding process for new users, members, or employees—helps ensure a successful start and orientation.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.