What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Membership
A membership model in which users pay a fee (one-time or recurring) to gain access to exclusive content, courses, or a community.
Membership Site
A website or platform that is based on memberships and provides protected content for paying members.
mentoring
A long-term relationship in which an experienced person (mentor) guides a less experienced person (mentee) in their personal or professional development.
messaging
The core messages and communication used by a brand to convey its values and offerings.
Metric
A measurable indicator that quantifies performance or behavior.
microlearning
Short, focused learning units lasting just a few minutes that teach a specific concept. Microlearning is ideal for quick learning in between other activities.
Middle of the funnel (MoFu)
The middle stage of the funnel – Consideration. Prospective customers evaluate options and build trust.
milestone
A milestone – an important intermediate step on the way to the goal.
mini-course
A compact course on a specific topic – usually shorter and less expensive than main courses.
Mission
The overarching purpose and vision that a creator pursues with their business. A clear mission attracts like-minded people and creates an emotional connection.
Mission
The purpose and raison d'être of a company—why it exists.
Members area
A secure, password-protected area on a website or platform where exclusive content, courses, or community features are only accessible to registered members.
Mobile optimization
Adapting content and design for mobile devices to ensure an optimal user experience on smartphones and tablets.
moderator
A person who moderates discussions, enforces rules, and ensures a positive community atmosphere.
module
A thematic grouping of lessons within a course. Modules structure courses into logical learning sections.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.