What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Hybrid Course
A course that combines recorded lessons with live sessions.
Ideal Customer Profile (ICP)
The profile of the perfect customer—in B2B often a company, in B2C a detailed persona.
impact
The impact and difference that a creator makes with their work.
impression
An impression is an ad or piece of content that has been displayed to a user, regardless of whether it was clicked on.
Imprint
The legally required provider identification on websites with contact details and legal information.
influencer
A person with a large social media following who primarily earns money through advertising partnerships and product placements for third-party brands. Unlike creators, influencers mainly promote a lifestyle and other people's products.
Influencer marketing
A marketing strategy that utilizes influencers to promote products or services.
information product
A digital information product such as an e-book, course, webinar, or guide that imparts knowledge and is sold.
Installment payment
Installment payment, whereby an amount is paid in several installments over a fixed period of time.
Instructional Design
The systematic planning and design of learning processes and materials according to pedagogical principles.
Instructor-led training
Trainer-led training courses in which an expert actively teaches and guides participants—as opposed to purely self-directed learning.
integration
The connection and linking of different tools and systems so that data can be exchanged and processes automated.
Interactive Content
Interactive learning content that requires active participation, such as click exercises, drag-and-drop, scenarios, or simulations.
Intro
A brief introduction at the beginning of a video or podcast.
investment
An expenditure with the aim of generating future income.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.