What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
investor
A person or organization that invests capital in a company.
Invoice
An invoice that customers receive after purchase, listing the services and payment information.
iteration
A repetition or version – continuous improvement through multiple iterations.
AI (Artificial Intelligence)
German term for artificial intelligence – systems that can learn and make decisions.
AI Regulation
The EU regulation on artificial intelligence, which sets requirements for AI systems.
KPI (Key Performance Indicator)
Key performance indicator for measuring success and performance—such as conversion rate, revenue, engagement, or churn.
chapter
A structural division of a course that combines several lessons into one main topic.
keyword
A search term or keyword that users search for in search engines – central to SEO strategy.
small business regulation
A regulation whereby small businesses with an annual turnover below a certain threshold are not required to report sales tax.
Knowledge Commerce
The trade in knowledge and expertise through digital products such as online courses, coaching, workshops, and consulting services.
Knowledge Transfer
The transfer of knowledge from the trainer to the learners—the communication of information, concepts, and expertise.
Comment function
The ability for participants to leave comments under lessons or posts.
course
A structured learning program on a specific topic, consisting of several lessons, modules, or chapters.
Course structure
Logical sequence of your content, making learning clear, simple, and easy to follow.
LMS (Learning Management System)
A software application for managing, documenting, implementing, and evaluating educational programs. LMS systems are the technical backbone for e-learning and online courses.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.