What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
business registration
Registering a business with the Trade Licensing Office – mandatory for many self-employed individuals.
profit
The surplus remaining after deducting all costs from sales.
limited liability company
Limited liability company – a corporation with limited liability.
go-to-market strategy
The plan for how a product will be launched and distributed on the market.
Google Analytics
A free web analytics tool from Google that measures website traffic, user behavior, and conversions.
Graduation
The successful completion of a comprehensive learning program or training course.
Group Chat
A group chat in which several people can communicate at the same time.
Group Discount
A volume discount for group bookings.
Growth hacking
Creative, data-driven marketing tactics for rapid growth on a low budget.
liability
Legal responsibility for damage or errors.
handout
Supplementary material that provides additional information, summaries, or resources related to a lesson.
heat map
A visual representation of where users click, scroll, or linger on a website.
Help Center
A help section with FAQs, instructions, and tutorials.
Hook
The attention-grabbing introduction to content—the first few seconds of a video or the first few sentences of a post that determine whether someone continues watching or reading.
hosting
The provision of storage space and computing power on servers to make websites, platforms, or content available online.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.