What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Feedback Loop
A feedback process in which feedback from participants is used to continuously improve courses.
Distance Selling Act
Regulations for contracts concluded at a distance—e.g., online purchases.
financing
The raising of capital to establish or grow a business.
fixed costs
Costs that remain constant regardless of sales—such as software subscriptions, rent, or insurance.
flash sale
A very short special sale—often lasting only a few hours—with high discounts.
follower
People who follow a creator on social media platforms and regularly view their content. Followers are potential customers and members of a community.
Forecasting
The forecast of future developments – sales, costs, growth.
forum
An online discussion forum where members can ask questions, discuss topics, and exchange ideas.
freebie
A free digital gift or offer that attracts prospects and is used in marketing to generate leads.
freelancer
A self-employed person who offers project-based services. Some creators start out as freelancers before developing their own products.
freemium
A business model with a free basic version and paid premium features.
freelancer
Self-employed persons in certain professions (e.g., consultants, artists, authors) who are not required to register a business.
front end
The visible, public part of a website or platform that users see and interact with.
funnel
A funnel model that illustrates the path from many prospects to a few paying customers.
gamification
The integration of playful elements such as points, levels, badges, or leaderboards into learning processes to increase motivation and engagement.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.