Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
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Are you an expert in your field and want to pass on your knowledge in your online course ? But how do potential customers and course participants find you? 🫣
A website or social media alone is often not enough, as your target group must first become aware of you. Social media is also a proven method of reaching the right people, but your content needs to be relevant to the algorithm. Digital ads can help you to increase your relevance and reach as they target potential customers. 🏁
Social media also appeals to your customers through the right content, but why aren't "free" posts on platforms like Facebook and Instagram enough? 📣
Social media platforms often limit the reach of organic posts, because even with a high number of followers, your message may only be seen by a fraction of these people, as a post can quickly get lost in the constantly updating feed. The platforms' algorithms evaluate the interaction of users with the post, which influences the relevance of the post. Organic posts also play an important role in strengthening your brand, but paid ads help you to increase your awareness and reach. 🔝
With paid ads, you can target your audience and send the message to people who are most likely to be interested in your online course. You can target your ads according to various factors such as age, gender, location, interests and behavior. In this way, you can reach a large number of potential interested parties in a targeted manner and thus increase your reach. 🎢
In contrast to a normal social media post, ads are visible for longer, so they are placed higher in the feed and displayed for longer. This increases the chance that potential customers will click on the ad.
It is also possible to track and measure the result precisely. Find out how many people see your ad, click on it and actually buy your online course . This gives you useful insights into the effectiveness of your ad and helps you to optimize your marketing strategy. A call-to-action button integrated into your ad, for example, encourages customers to click on it to find out more about your online course and, ideally, to make a purchase. 🔴
These were a few reasons that definitely speak in favor of placing ads. However, there are various ways to use paid ads - but which one is right for your project? 🤓
If you would also like to test Ads for your online course or are not yet too successful with your current method, then read on now! We'll show you how to get the most out of Ads! 🤝🏽
Ads are a very effective marketing tool to reach your target audience and increase your brand awareness. You can place them on different platforms, so it's important to know your target group and which platforms they spend the most time on. 👀
Which solution is right for you depends on your industry, your business goals and your target group. Let's take a look at different types of ad formats. 🔎
One way to place ads is via Google Ads. The ads appear in the search results or on other Google platforms, such as Google Maps and Google partner sites. ⛓️
With Google Ads, companies can target users who are searching for specific keywords or have certain interests and behaviors. They are suitable if you assume that your target group is actively searching for online courses on the topic you are offering. So anyone who clicks on your ad is most likely already pretty interested. 🤗
Companies usually pay for ads on Google Ads on a pay-per-click (PPC) basis, which means that they only have to pay when someone clicks on the ad. The cost per click depends on many factors, including the competition for the chosen keywords and the quality of the ad and landing page - which can sometimes be quite expensive. 💰
For a successful Google Ads campaign, it is important to know the target group precisely and develop a clear strategy. Companies can choose from different ad formats, including search ads, display ads, shopping ads, video ads and app ads.
For example, if you are targeting a local audience, you can narrow down your reach and display your location on Google Maps, although this is probably less relevant for your online course. 🗺️
Google Ads also offers a variety of tools and functions to measure and improve the effectiveness of ad campaigns. These include conversion tracking, A/B testing and keyword research tools. Google Ads is a powerful platform that helps companies improve their online presence and target their audience effectively.
-> However, it takes time, resources and know-how to create and manage a successful campaign. ☝🏽
You can also reach your target group by displaying your ads on relevant websites and apps, which is where Google Display Network Ads (GDN) comes into play. 🎲
The format, which is part of Google Ads, offers advertisers the opportunity to place ads in text, images, videos and as interactive ads on a variety of websites and apps.
The ads appear on websites that cooperate with Google, such as news sites and blogs. Here too, the ads are billed on a PPC basis and depend on the same factors as Google Ads. 💸
You can define your target group based on interests, behavior, demographic data and other criteria. This ensures that your online course is displayed in a suitable environment and that the right people become aware of you. However, you can not only place ads via Google, but also on social media. 💻
Social media ads are also a useful way to spread your offer. They appear on the respective social media platforms between the posts in the feed, but also between the stories, allowing you to communicate with your target group in a targeted and effective way. 🗣️
Social media ads are often billed on a cost-per-impression (CPI) basis, which means that the advertiser pays for every ad that is displayed to their prospective customers. The larger your target group, the more often the ads are displayed, which can quickly lead to high costs. 💳
As with GDN, you are also drawing attention to a product that users of the platforms are not actively searching for. Your target group can also be narrowed down with social media ads, allowing you to reach even more potential buyers.
→ It is important to select the platform on which your target group actually spends time in order to achieve the greatest possible success. 📈
First of all, you should be sure that your online course is at the level where you can proudly present it to your target group. You have certainly put a lot of time and energy into your online course and have digitized your valuable expert knowledge. Are you still looking for a suitable platform to host your online course or are you unhappy with your current provider? 💭
Then you should definitely take a closer look at Memberspot. 💪🏽
You and your customers can expect an absolutely intuitive user interface that makes creating your online course child's play. The best part? You don't need any previous technical knowledge. The quality of the videos is automatically adapted to the speed of your users' internet connection thanks to adaptive video streaming , so there are no stutters or long loading times. Your content is also automatically copy-protected. 🔐
In order to provide your customers with the best possible support, you can use the clear analysis tool to analyze the behavior of your members and intervene directly in the event of anomalies, which strengthens customer loyalty and trust. 🔗
You have the option of limiting the use of your courses to a certain number of devices per participant. Create courses in your individual design, with your colors and logos or create them in different languages to serve customers globally. 🌍
Would you like to see Memberspot for yourself?
Then try it out without obligation. Click here to go directly to our free 14-day trial version! 😎
If you are already on another course platform and are worried about moving your courses, you can sit back and relax. We'll take care of moving your content for you so that you have time for more important things 😉.
By the way: All content that you create during the test period will be retained if you subsequently decide on a tariff, so nothing is lost.
Is your online course ready for publication? Then it's also time to draw attention to it. If you want to sell your online course, advertising is an important part of your marketing strategy. Before you spend money on an advertising campaign, you should check your requirements to ensure that you achieve the greatest possible success. 🎯
So be aware of who you want to reach with your ad and who corresponds to your target group.
Who is your online course aimed at? You will certainly have a specific audience in mind and adapt the approach and level of your course accordingly.
Is it a topic that is more of a challenging hobby or professional knowledge? In which niches of the internet are you most likely to find your target group?
Define your target group based on characteristics:
This is also important when choosing the platform on which your ad will appear. Facebook is widely used, but younger generations are more likely to be on Instagram and TikTok. It therefore makes sense to research carefully beforehand, as this is the only way to know what your target group is enthusiastic about and attracted to. You should then design your ad accordingly. 🎨
How your ad should look depends on various factors, such as the advertising network, the ad format and your target group.
Ads with a lot of text are aimed more at someone who is specifically searching for a topic. Display and social media ads must first draw attention to themselves and arouse interest, and the ad design varies accordingly. 📝
You only have a brief moment - use it! Interested parties need to be persuaded to click on your ad, read on and buy your online course.
You can design appealing advertising, such as a banner, with Canva, for example. Canva is a graphic design platform that allows users to quickly and easily create professional-looking graphics for social media, for example. The tool offers a variety of templates, fonts, images and illustrations that users can use to create and customize their own designs. Incidentally, the basic functions of Canva can be used free of charge, which is usually enough to get started. ✏️
Before you get started, check which formats are suitable for the medium of your choice. How large does the image need to be and what is the maximum length of the video?
The right formatting for your ad is a must! All text and images must be clearly visible and attractively placed so that they really appeal to your target group. The size of the image or the length of the video also play a major role, as the loading time of the ad depends on the file size, for example. Your potential customer will not take the time to wait for your ad to finally appear. What's more, people don't like to watch slow videos or distorted, pixelated images, so make sure the file size is correct. 📁
The visual language is crucial for a banner that you want your prospective customer to click on. Therefore, use high-quality images or videos that match your offer and attract the attention of your target group.
Ads must be easy to read and understand for visitors and viewers, so use a suitable font and font size. Everything must also be displayed correctly in the mobile version on smartphones. Therefore, limit yourself to a creative that is as simple but meaningful as possible. 💬
Your target group must be picked up where they are, which is why the headline should also be aptly formulated. A clear and concise message that gets to the heart of your offer is undoubtedly the basis of a successful ad. Avoid unnecessary information at all costs, otherwise the ad will appear cluttered and confusing, which increases the risk of it being clicked away. 🙅🏽
Include a call to action in your ad to encourage your target group to click on it. The call to action, also known as a CTA, is intended to encourage potential customers to obtain further information or make a purchase.
Do you have several designs for your ad and don't know which one to use? Then test the different versions against each other to find out which ad works best. Use A/B tests to test and compare different ad variants. This way you can decide which one performs best. ⚖️
Before you put your ad online, you should think about where your prospective customers will go when they click on the ad.
After all, an ad without a landing page or further links is of no use to you at first, as no one will enter your website into the search engine after seeing your ad. Users like to scroll quickly through the feed and want to get to your website or landing page as quickly and easily as possible if they find your ad interesting. 🌍
To get to your offer quickly and easily, you need a proven solution for your potential customers. The ideal solution is to have your own landing page, which is - in a figurative sense - a kind of "runway" where curious potential customers first arrive. Your prospective customers should be able to find out everything about the course on offer quickly and clearly and order directly. 🛬
A convoluted website that you have to laboriously click through significantly reduces the chances of making a purchase, because it takes the buyer too much time to find the information relevant to them and they lose interest.
To prevent this from happening and turn your prospects into buyers, you need to convince them of your merits. How do you show potential customers that you are an expert in your field, even though they don't know you yet?
Very few people are prepared to spend money on an unknown product from an unknown person about whom it is almost impossible to find out anything online. 🔭
There are various ways in which you can give prospective customers confidence.
So you can show your expertise:
It sounds like a lot of work, but the effort will be worth it because you can also attract followers who come organically, i.e. not via paid ads, and who are actively interested in your content! You will see that your work brings success. 🪄
Every ad format has its peculiarities, and an ad for a concert will get different click rates than an ad for furniture or dental services. It also depends on the ad itself and how it is received by your target group.
However, there are average values for the respective formats that can help you find your way around.
A key parameter here is impressions (views). They refer to how often an ad is displayed on a website or in an app, regardless of whether the user clicks on it or not. A high number of impressions shows that the ad is displayed often, which is an indicator of a large reach. 📢
The click-through rate (CTR), on the other hand, indicates how many users actually clicked on the ad after seeing it. A high CTR is an indicator that the ad is relevant and appealing to the target group.
If an ad generates a lot of impressions but has a low CTR, this indicates that the ad reaches a lot of people but is not appealing enough to get them to click on the ad. In this case, you should definitely optimize your ad. ⚙️
You can roughly expect this CTR, based on the average CTR value for these ad formats:
But the CTR is not everything! It can be expensive if many people click on your ad but don't book a course at all. That's why parameters such as the conversion rate (how many actually become customers) and the return on investment (ROI = funds invested in relation to the profit achieved) are also important.
When it comes to the conversion rate , social media ads are back in the race. It is clear that all ad formats have their raison d'être, but the most important thing for you is where you can best reach your target group. 🌟
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The CTR can be a reference point for you to assess how well your ad is working. The other parameters show you at which point the potential customer loses interest. This is because with the conversion rate, the buyer was on your site and became a customer, but if they bounce at the checkout, for example, you need to optimize at this point. 🛠️
Back to our ads, we have finalized the design of the ad, created a landing page where potential customers will land and we also know who we want to reach with it. Now how do I make my ad live?
Facebook and Instagram are both part of the Meta Group, so you can create campaigns on both platforms in one go. The prerequisite is a company account on Facebook, which you can create quickly and easily. You don't need an Instagram account to run ads on Instagram, as you basically only need access to the Facebook Ads Manager, which gives you access to both platforms. ⌨️
The first step in creating a campaign with Meta is to set a goal. This will determine the payment and success monitoring options offered to you in the next steps.
The central factor of Facebook or Instagram Ads is targeting, because you play your ads effectively and in a targeted manner and thus increase your conversion rate.
Facebook and Instagram offer a wide range of options that go far beyond purely demographic and geographical characteristics. Based on user behavior on these platforms, they have a lot of data about what interests and preferences individual users have, so you can target people specifically. 👄
Now you can decide on an ad format, which can be an image, video or carousel ad, for example.
A carousel ad consists of multiple images or videos within a single ad that are presented. Users scroll through the different images or videos by swiping left or right or clicking on the arrows displayed on the ad.
This gives you the opportunity to put more information in the ad, but you have to make sure that it is not overloaded! 🤏 🏽
-> Be creative when creating the ads and include a convincing call-to-action button.
When paying for your ad, you can choose between CPM (cost per mille, i.e. 1000 impressions) and cost per click (CPC). The latter is particularly suitable if you want to lead visitors directly to the landing page of your online course and want to keep an eye on the costs. This is because you only pay when someone clicks on your ad.
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You can use the Ads Manager to track the results and change the targeting if necessary, so you can keep an eye on everything.
With Google, you have the choice between keyword-driven ads on the search results page and display ads on countless websites, from which you can make a selection via targeting. Apps and YouTube are also included.
A Google Ads account is a prerequisite for advertising via Google. An e-mail address is required for this. 📧
Campaigns can be created in "Smart mode", which is also suitable for beginners.
Place Google Ads on the search results page:
You define the campaign objective, keywords, geographical reach, the design of the ad and the budget. You specify the maximum cost of displaying the ad in advance. The final price also depends on your "quality score" , i.e. how valuable the Google algorithm classifies your page. Keyword relevance is constantly changing, so you need to optimize and maintain your ad regularly. 💡
Place display ads on websites:
To achieve a greater reach, you have the option of displaying your ads on various websites or in certain apps. When it comes to payment, you can choose between cost per thousand impressions (CPM) or cost per click (CPC). Just like with Google Ads, the CPC variant is suitable for you if you value targeted clicks, as you only pay if interested parties actually click on your ad. The Ads Manager helps you to track and optimize your campaign. 📊
Ads can be an effective way to increase sales of your online course. Through targeted advertising on various platforms such as Google, Facebook and Instagram, you can reach potential customers and make them aware of your course. 📣
It's important to accurately select your target audience to ensure that your ads are only served to relevant people. Creating engaging ads and regularly monitoring the performance of your campaign are also crucial to ensure you get the best possible results.
If you decide to use ads, you should plan your budget carefully in advance and set clear goals to get the most out of your campaign. With the right strategy and a basic understanding of the various advertising platforms, you can successfully run ads and increase your sales.
The design of the landing page is just as important as that of the ad. 🎨
Would you like to know how to create a landing page?
You can find detailed information on this topic in our blog post "On the road to success with a landing page? With this structure it works!". ✅
Despite ads, don't neglect the other measures that promote your project and you as an actor, for example a well-maintained social media presence, a blog or a combination of both. If people know your name, it's easier to sell - and your ads work even better. ✨
Good luck with that!
We hope you enjoyed reading it. 📚
Best regards
Your Memberspot Team