What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
AI Studio
funnel
Landing page
master class
module
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
Learning Style
A person's individual learning style—visual, auditory, kinesthetic, or a combination.
lesson
A single learning unit within a course that covers a specific topic or concept.
learning progress
The representation of how far a participant has progressed in a course – usually visualized as a percentage or progress bar.
learning path
A predetermined sequence in which learners should complete courses, modules, or lessons in order to achieve optimal learning outcomes.
learning platform
A digital platform such as Memberspot, which hosts online courses, learning materials, and communities. Learning platforms offer tools for content management, participant management, and monetization.
Learning Journey
Guided path that accompanies participants step by step through all learning phases.
Leverage
Leverage – achieving maximum effect with minimal effort.
Lifetime Access
Permanent, unlimited access to a course, membership, or content—often positioned as a premium offer.
Lifetime Updates
The promise that course participants will have permanent access to all future updates and enhancements.
Limited Edition
A product or offer that is only available in limited quantities or for a limited period of time creates exclusivity and urgency.
Limited Offer
An offer limited in time or quantity.
liquidity
The availability of liquid funds – whether there is enough money available to meet obligations.
live session
A live broadcast or live event in which a creator interacts with their audience in real time—for example, via Zoom, Instagram Live, or YouTube Live.
live training
A synchronous learning unit in which trainers and participants come together online at the same time—for example, via Zoom or webinar tools.
license
Permission to use copyrighted works under certain conditions.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.