SUPER EXPERT glossary

What does "
" actually mean...?

539+ terms explained in detail: From A for affiliate to Z for Zapier.

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Frequently searched:
LTV (lifetime value)
Privacy by default
authenticity
learning path
Churn

The most important5 terms for beginners at

AI Studio

Definition

funnel

Definition

Landing page

Definition

master class

Definition

module

Definition
SUPER EXPERT glossary

Asynchronous learning

Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.

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technology

404 Error

An error that appears when a page cannot be found.

Definition
4
technology

A/B test

An experiment in which two versions of a page, email, or ad are tested to find out which performs better.

Definition
A
Marketing

AEO (Answer Engine Optimization)

Optimizing content for AI-powered search engines and answer engines that provide direct answers.

Definition
A
GDPR & Law

Terms and Conditions (General Terms and Conditions)

The legal conditions under which services or products are offered.

Definition
A
technology

AI (Artificial Intelligence)

Artificial intelligence – technology that can perform human-like tasks.

Definition
A
technology

AI-generated content

AI-generated content such as text, images, or videos created using tools such as ChatGPT, Midjourney, or Runway

Definition
A
technology

AI Studio

A tool or feature that uses AI to accelerate content creation—as in Memberspot.

Definition
A
Marketing

AIDA

A classic sales model: Attention, Interest, Desire, Action.

Definition
A
Creator economy

AMA (Ask Me Anything)

An interactive format where the community can ask any questions they want and the creator answers openly – popular on Reddit, Instagram, and in communities.

Definition
A
e-learning

API (Application Programming Interface)

A programming interface that enables different systems to communicate with each other and exchange data.

Definition
A
Business & Finance

ARR (Annual Recurring Revenue)

The annual recurring revenue from subscriptions.

Definition
A
GDPR & Law

DPA (Data Processing Agreement)

A contract between the controller and the processor governing data processing – GDPR requirement.

Definition
A
GDPR & Law

warning letter

A formal request to refrain from unlawful conduct—often in connection with copyright or competition law.

Definition
A
Business & Finance

depreciation

The tax distribution of the costs of fixed assets over their useful life.

Definition
A
Creator economy

Accountability Partner

A responsible partner who helps you achieve your goals and keep your commitments.

Definition
A
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Frequently asked.
Easy answered.

How much content do I need before I can get started?

Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.

What does "white label" actually mean?

White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.

What is the difference between an LMS and a community platform?

An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.

What does "scalability" really mean?

Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.