What does "
" actually mean...?
539+ terms explained in detail: From A for affiliate to Z for Zapier.
The most important5 terms for beginners at
Asynchronous learning
Learning without a fixed schedule. Your participants choose for themselves when and at what pace they work through the content.
All terms
404 Error
An error that appears when a page cannot be found.
A/B test
An experiment in which two versions of a page, email, or ad are tested to find out which performs better.
AEO (Answer Engine Optimization)
Optimizing content for AI-powered search engines and answer engines that provide direct answers.
Terms and Conditions (General Terms and Conditions)
The legal conditions under which services or products are offered.
AI (Artificial Intelligence)
Artificial intelligence – technology that can perform human-like tasks.
AI-generated content
AI-generated content such as text, images, or videos created using tools such as ChatGPT, Midjourney, or Runway
AI Studio
A tool or feature that uses AI to accelerate content creation—as in Memberspot.
AIDA
A classic sales model: Attention, Interest, Desire, Action.
AMA (Ask Me Anything)
An interactive format where the community can ask any questions they want and the creator answers openly – popular on Reddit, Instagram, and in communities.
API (Application Programming Interface)
A programming interface that enables different systems to communicate with each other and exchange data.
ARR (Annual Recurring Revenue)
The annual recurring revenue from subscriptions.
DPA (Data Processing Agreement)
A contract between the controller and the processor governing data processing – GDPR requirement.
warning letter
A formal request to refrain from unlawful conduct—often in connection with copyright or competition law.
depreciation
The tax distribution of the costs of fixed assets over their useful life.
Accountability Partner
A responsible partner who helps you achieve your goals and keep your commitments.
Frequently asked.
Easy answered.
Less than you think. An MVP (minimum viable product) is enough. Start with 3-5 modules that solve a specific problem. Your first customers don't want 47 bonus modules. They want results and solutions. Start delivering them, gather feedback, and grow your business.
White label means that the platform carries your brand, not that of the tool provider. You upload your logo, your domain, your brand colors, and there are no annoying hints to the platform, such as "Powered by XY" footers. This is important if you want to appear professional. It's not important if you're just testing it out.
But let's be honest: when you see your logo instead of someone else's, it feels different because it's yours.
An LMS (learning management system) is designed for structured learning. Courses, modules, progress bars, certificates—the whole "School 2.0" range, so to speak. A community platform is broader: community, content library, recurring payments, access management. However, many modern tools combine both. What you need depends on what you are selling: Education? Then you need LMS features. Access (to you, your network, your knowledge)? Then definitely the community. Or both.
Scalability means you can generate more revenue without investing more time. Example: One-on-one coaching is not scalable (1 customer = 1 hour). An online course does (1 course = 1,000 customers at the same time).
If you want to build a business that grows without you constantly spinning your wheels, you need scalable products.
Spoiler: Most successful creators and experts combine both. On the one hand, high-priced 1:1 coaching for individuals and scalable courses to reach more people.