Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
Memberspot with a new look
We have just redesigned - some pages will follow.
.svg)
This year's This is Marketing event took place on November 27 and 28 in the exhibition hall in Frankfurt am Main and we were there, of course. 🚀
This is Marketing is the #1 event for digital marketing and online marketing strategies.
This is where the best international online marketers in the world, who share their latest insights as speakers, meet exhibitors and providers in the industry, online marketing professionals, entrepreneurs and interested parties. 🔝
We met lots of interesting entrepreneurs on site, listened to inspiring presentations and exchanged ideas with some of our customers. 🙌🏽
Of course, we also brought back our best learnings and don't want to withhold them from you any longer.
Find out everything about the event now! - Just read on 😉
Speakers included big names such as Patrick Wind, one of Europe's leading online marketing experts, Jonas Eisert, Managing Director of Loft Film GmbH and expert in advertising messages, and Georg Kofler, main shareholder and CEO of Social Chain Group AG, long-standing CEO of ProSieben Media AG and juror/investor on the TV show "Die Höhle der Löwen". 🎉
Many other renowned and well-known experts from the industry were also present, providing the audience with insights into their strategies and passing on valuable tips and experience. 🧠
.png)
There was also a Masterclass side stage this year, where more than 15 specialist lectures were held. 👨🏫
Also new was the expert panel, where 4 different experts from online marketing were brought together to present and demonstrate forward-looking strategies, innovative novelties and ideas from applied practice and, of course, to discuss them with the audience. 📢
The topic of the expert panel was:
"What are the most important trends in online marketing for 2023?
Here you can see the complete program for Saturday and Sunday:
The organizer of the event is Marcel Knopf, CEO and founder of Onepage and Fastlane Marketing GmbH. Marcel is a performance marketing expert and a sought-after speaker in the field of online marketing, he also speaks at the Contra and has created his own successful event with This is Marleting.
Marcel's company Onepage was also the main sponsor and partner of the event. Onepage is one of the newest and most innovative landing page builders in the German-speaking world. With his Onepage software, Marcel has created a new benchmark in terms of usability, efficiency and sales optimization for websites. With Onepage, you can create websites and landing pages in under 10 minutes and have everything you need to achieve an extremely high conversion rate right from the start. Regardless of whether you want to generate leads or sales via the page and without an expensive web designer.
We arrived on Friday so that we could attend the SalesPower Dinner hosted by Sergej Dubowik and Dominik Biss in the evening. Sergej and Dominik are the founders of SalesPower, they have developed a solution for recurring payments especially for
coaches, agency owners and service providers. They also offer consulting services and help coaches, agencies and service providers to increase their turnover and establish their services on the market in the long term. Regardless of the level, the 360° model shows how to break through the current sales threshold in a predictable and controlled manner. SalesPower uses the opportunities offered by digitalization to eliminate recurring problems and ensure that everything runs on autopilot. Whether it's new customer acquisition, product delivery, business processes, accounting or recurring payments.
The dinner took place in the Alex restaurant in the Skyline Plaza Frankfurt, a building complex that houses a shopping center with 170 stores. Around 15 entrepreneurs came together for a nice get-together, exchanged ideas and ended the evening with delicious food and a nice atmosphere. 🌙
On Saturday morning at 9am the doors to the Messe Frankfurt Forum opened and successful magician and speaker Dan Berlin opened the event, guiding the audience through the program and moderating the event. Dan is also a successful Memberspot customer, if you want to know how Dan uses Memberspot and the hurdles he overcame, check out our case study about Dan.
As the organizer of This is Marketing, Marcel Knopf then welcomed his audience to the main stage before the presentations and masterclasses really got underway. 🏁
Johannes Kliesch gave the first presentation on the topic of "Successfully scaling e-commerce: how brands should position themselves for 2023". Johannes founded the company SNOCKS together with his cousin Felix, they sell socks and underwear online and started with Amazon FBA. For the first two years, they sold their socks exclusively via Amazon and were even named the most successful seller on Amazon in 2019. Only then did they open their own online store and expand their product range.
SNOCKS now has an annual turnover (2021) of around 33 million euros with all products, generating 60% of their turnover via their own online store and 40% via Amazon with the sale of socks. If they were still only selling socks via Amazon, they would only have a turnover of 2 to 3 million euros.
Johannes' first learning that he shared with the audience is to focus on one sales channel at first, but then 110%, finding out which channel works best and focusing solely on that. Only when you are successful in this channel should you open other sales channels and launch new products.
Johannes also went into more detail about Google Ads, TikTok and Whatsapp in his presentation. For example, they invested 500,000 euros in TikTok Ads and generated several million euros in revenue as a result. It was interesting to see how they got started with TikTok, they uploaded a video every day for 30 days, after which they already had over 1000 followers. WhatsApp marketing also pays off for SNOCKS, because they send their newsletters via WhatsApp and post the content in their WhatsApp stories, which gives them an open rate of over 90%. 👏🏽
At the end, Johannes returned to the topic of pricing policy, as the current situation offers sellers and companies the best opportunity to increase prices and argue with inflation. Consumers are currently being confronted with price increases everywhere and are therefore more understanding when other providers also increase their prices. Price increases also have a psychological effect, because if a product is slightly more expensive than that of the competition, the buyer usually thinks that the more expensive product is also of higher quality than the cheaper one. Johannes recommends testing prices and focusing on existing customers rather than new customers.
The next talk we attended was given by Jem Bourouh, founder and CEO of marketing agency Adcubator, who spoke about how he scaled from 0 to 2 million US dollars in just 2 months with the viral TikTok leggings. Jem has already completed four successful exits and manages around 218 million adspend per month.
In his presentation, he talks about his creative strategy, focusing on sustainability and profitability. He explains what such a workflow can look like, what questions you should ask yourself and how successful creatives succeed.
Two key questions for creating successful ads and creatives are:
Who sources the creatives and who communicates with the creator or influencer?
Once these questions have been answered, Jem proceeds as follows:
Jem also follows a certain pattern when scripting.
Scripting workflow:
Angle/ Big promise -> Structure -> Headline -> Text
At the beginning of the workflow, you should therefore think about a compelling sales argument, structure these thoughts and then pour them into a form in which the headline and the specific text of the creative are worked out.
There are an incredible number of factors that you should pay attention to, such as:
Jem recommends using the Facebook Ad Library and the TikTok Creative Center to gather inspiration for your own creatives and ads.
He also shares his rules manual for ads, going into detail about cost caps and bid caps.
The CPA stands for cost per action and describes the average value in online marketing, i.e. how much it cost until an action such as a purchase, a booking or an inquiry was made.
Cost cap refers to a cost limit with which a maximum conversion value (max CPA) is determined.
A bid cap is an upper bid limit that allows you to control the maximum amount that can be used for an auction.
In online marketing, the Click Through Rate, or CTR for short, is a key figure that describes the relationship between the number of impressions and the number of clicks on an ad or link.
The AOV (Average Order Value) is the average value of the orders.
Jem places his ads according to these rules and has above-average success with them.
Andreas Baulig, founder and managing director of Baulig Consulting GmbH, filled the Mainstage in the afternoon with his presentation on price increase through premium positioning and branding. Baulig Consulting GmbH is a digital management consultancy for small and medium-sized companies in German-speaking countries.
Positioning solves almost all problems:
Positioning is the specialization on a problem of a specific target group or industry. Marketing and sales have an extremely difficult time in a company without a fixed positioning, because if you have a fixed target group and a clear offer, this ensures direct marketing success.
Positioning is the basic prerequisite for a scalable assembly line system in fulfillment, but not only that, because every customer must be the same in order to deliver premium service in fulfillment.
Sense of positioning: Return on sales
Acquisition costs are effectively reduced if you no longer have wastage, but concentrate on one customer segment and the results of acquisition go up due to specialization. Specialization also allows higher prices than normal providers can charge.
Furthermore, assembly line processes can be established in fulfillment, which means that fewer employees are needed to serve the same number of customers.
The result of positioning is an increase in return on sales and greater security.
In economically difficult situations, positioning in new markets can be the best solution to remain competitive and profitable. Andreas also provided two case studies on this and how these could be restructured.
Example 1 - Real estate:
Forover 12 years, the real estate sector has been on an upward trajectory thanks to low interest rates. Interest rate hikes are now being followed by a massive slump in demand.
The sector has hardly any idea about marketing and sales and does not know how to find liquid buyers or make it clear to current property owners that they can no longer demand moon prices.
Opportunities: staging properties, consulting, CRMs for existing customer management, PPC campaigns for buyers.
Example 2 - Craft:
A lack of demand for new builds is also causing tradespeople as suppliers to falter. The demand for new employees is currently very subdued, and it is likely that many employees will soon be made redundant and skilled workers will become available again.
Opportunities: Quick absorption of these specialists through employee onboarding + e-learning, cost savings through digitalization.
Andreas also talks about the external impact and perception of the brand. If you want to appeal to customers in a certain price segment, you should pursue a similar lifestyle and present yourself accordingly. As an example, he refers to himself with a picture of himself, once from 2017 and once from 2021, to illustrate what he means by this, because it is the investment in the emotion and the feeling that a brand conveys and whether customers can also identify with it.
Andreas is also of the opinion that now is the ideal time to increase prices and that such an opportunity will not come again so quickly, summarizing his three pieces of advice for the audience.
We then moved on to the topic of e-mail marketing .
Mario Wolosz, the founder of Klicktipp, took to the stage directly after Andreas and gave his presentation on the topic of "Date your customers! - Automated to enthusiastic customers, higher profits and more time."
Klicktipp is a marketing automation tool or an email marketing tool, the main focus of KlickTipp is on automation and the clear differentiation of different target groups. This can be achieved through tagging. This allows newsletter subscribers to be clearly categorized and even managed automatically.
Mario began his presentation with a brief digression on the Pareto principle .
The Pareto principle was named after Vilfredo Pareto, an Italian engineer, economist and sociologist, and is also known as the Pareto effect or 80-20 rule. It states that 80 % of the results are achieved with 20 % of the total effort. The remaining 20 % of the results require the most work with 80 % of the total effort.
Mario transferred this principle to a standard working week of 40 hours, meaning that 80% of the results are achieved in 8 hours and only 20% in the remaining 32 hours, even though they make up 80% of the entire working week. If an entrepreneur relies on automation, the workload is reduced considerably, especially in email marketing.
Mario then compared evaluations of email marketing statistics with social media statistics and the results were astonishing.
The total number of social media users is 3.4 billion and 3.8 billion have an active email address. 60% of users prefer to receive promotions by email, only 20% prefer social media. In addition, the conversion rate, which indicates how many sales or leads were achieved in relation to the number of users, is more than three times higher for email marketing than for social media.
The average open rate for email marketing is over 22% and the click-through rate is just under 4%, whereas the engagement rate on social media is just 0.58%. A very relevant argument in favor of email marketing is the return on investment, ROI for short, i.e. the profitability of an investment, which can be measured precisely in email marketing and is very informative about the success of email marketing strategies. ROI cannot be measured directly for social media channels, which makes it very difficult to assess whether the time and work invested in social media is really paying off.
Mario provided further insights and figures on email marketing and various social media channels. For Facebook posts on the business page and LinkedIn ads, only around 0.2 % of content is displayed, and 0.5 % for YouTube ads. With display ads, it is easier to see which of the displayed content was actually consumed, here it is 1%. With organic YouTube marketing, 4 % of the content is consumed and with Google Ads 4.5 %. The open rate for email marketing is an incredible 28.9%, beating the other channels many times over.
In comparison, the purchase rates for email marketing are also considerably higher than for other channels. Social media has the lowest purchase rate at 1.7 %, followed by Facebook at 2.1 % and Google Ads at 3.1 %. Direct marketing and organic marketing are also around 4%, with email marketing again coming out as the clear winner with an average purchase rate of 10.2%.
Another very interesting finding is that most customers buy after the 5th contact.
At the first, second and third contact, on average only a maximum of 5% of customers buy, at the fourth contact it is just 10%. This changes massively at the 5th contact, where an average of 80% buy, which shows that it makes a lot of sense to be in active contact with customers and interested parties. As the evaluations show, this can be implemented most effectively with the right e-mail marketing.
Last but not least, Mario shares a pie chart that shows what people are most likely to give out their email address for. Most people are willing to exchange their email address for information and know-how, i.e. added value, closely followed by users who want to stay up to date. After all, almost 15% give out their email address for special offers or price advantages and just under 9% for access to content or software. In last place with 4.5% are users who only give out their addresses on the basis of recommendations, making this the least attractive option.
This diagram provides a good guide when it comes to making your own email marketing even more appealing and successful, according to which emails and posts with a lot of added value and information are still the most attractive for the reader, which once again underlines how important regular emails and newsletters are.
The afternoon continued with Aleric Heck, he has been active on YouTube for over 11 years and has grown his first channel to over 475,000 subscribers. His company, AdOutreach, has helped hundreds of clients harness the power of YouTube ads to generate a collective 8 figures in revenue.
Aleric's talk "How to Skyrocket your Leads and Sales with Laser-Targeted YouTube Ads" was also very interesting as he shared his 3 steps to a YouTube Value Ad, i.e. a valuable and most importantly working YouTube ad.
He starts with the biggest mistakes that entrepreneurs and marketers often make when creating YouTube ads. The biggest mistake is not providing any real added value in the ad. Most users on YouTube either want to be entertained or learn something new. By combining these two areas, successful and valuable ads can be created.
But how exactly do you go about it?
Aleric has worked out 3 steps that can be used as a guide to creating YouTube Value Ads.
This is exactly the same approach that has helped thousands of businesses implement their own
YouTube ads.
1st hanger:
The first step is the hanger, or hook, the user should bite on.
You should attract the attention of ideal customers right at the beginning of the ad, but also exclude people who are not ideal customers. In this way, you train YouTube's AI to address more and more of the ideal customers and also save on advertising expenditure as people who do not fit into the target group are not targeted.
There are a few main types of hooks that you can use in your videos:
2. information/added value
Added value is the key to the "value ad" and the point that most entrepreneurs and marketers leave out or get wrong
.
In order for the ads to convert in the best possible way, you have to be aware of why people are on YouTube and that is to be entertained and to learn.
So we want to reach the people on YouTube who want to learn something.
They are in what Aleric calls the "learner's mindset", they want to learn something specifically on YouTube and therefore watch videos.
For this reason, simply creating an ad like "Do you have this problem? Sign up for my training", that doesn't work because viewers on YouTube are looking for added value in the videos.
The point is to provide enough added value in the YouTube ad to show the ideal customer that you are happy to share added value and know-how and it emphasizes a certain expert status. Aleric recommends presenting 2 to 5 high-quality learnings/advice/added value pieces in the informative part of the ad that ideal customers can use to solve their problems. It focuses predominantly on the what and why rather than the how.
What can help the user solve their problem and why is this so important? Why is this service or product better than anything else?
Aleric then answers the how in a webinar or training course, "In our webinar/training course, we will go into the learnings in more depth". The informative part of the ad offers real added value and reveals that this added value will be even greater in the next step.
3. call to action
For YouTube ads to really become a gold mine, the call to action, or CTA for short, must follow at the end of the ad, and this should be kept clear and simple. You need to make it clear what the next step is that people should take after the video and what added value they will get from this next step.
Aleric likes to introduce his ads with the following words: "Now that you've seen ____, I'd like to invite you to sign up for my _____, where I dive deeper and show you exactly how to make _____.
This allows you to link the added value you have just delivered with even more added value, especially if the next step is a webinar or training.
Aleric often formulates the whole thing like this: "If you click on this link here, you will be taken to a page that looks exactly like this one..." and then it actually shows the page that users will see when they click on the link.
Aleric has tested this in numerous split tests and you often get a low single-digit percentage increase in conversion rate when you show the next steps in the ad - and that's no surprise.
That's because you can demystify what happens when someone clicks on the link, which makes the landing page familiar and shows exactly what the user needs to do to take action.
It then ends with a final request to click on the link before the page is shown one last time, the CTA should then be displayed on the screen for at least a few seconds to give slower users the opportunity to click on the link.
Aleric's talk was really informative, he also went into more detail about the right keyword selection and how to integrate competitors' ads into your own YouTube strategy.
This was immediately followed by presentations from Adil Sbai, Managing Director of weCreate Germany GmbH, and Gerald Hörhan, author and Managing Director of Investmentpunk Academy GmbH.
Adil Sbai stepped in at short notice for Chris Erthel and gave his presentation on ethical marketing: "How to create ethical image and video ads that outperform your old meta ads".
He took a closer look at TikTok and Generation Z. With the 9:16 platforms, i.e. TikTok videos, Instagram Stories and Reels and YouTube Shorts, it became clear that the dwell time on TikTok in particular is very high, while the success of Reels is flattening out more and more. YouTube Shorts, i.e. short clips similar to those on TikTok, are currently becoming more and more popular. Another advantage of TikTok videos and YouTube shorts over Instagram reels is the automatic sound on, whereas with reels the sound is always automatically muted and must first be activated by clicking on it. For these two formats, the ad spend is even lower and the output significantly higher than with Instagram and they are not only popular with Gen Z, but are also becoming increasingly relevant for Gen Y.
Gerald Hörhan ended the Saturday with the topic "Online marketing in 4 stories of an investment banker". A great day, packed with lots of knowledge and inspiration, was drawing to a close.
In the evening, the VIP after-show party took place, where you could exchange ideas with interesting entrepreneurs in a relaxed atmosphere and celebrate a little.
The second day of This is Marketing started again at 9 am, after the opening by Marcel Knopf and Dan Berlin, Ryan Deiss started with the first presentation of the day. He spoke about "The State of Digital Marketing: What's In, What's Out and the 3 Things you absolutely MUST do to Win as a Marketer in 2023 ".
Ryan Deiss is the founder of Idea Incubator LP and DigitalMarketer.com. Ryan's holding company, Idea Incubator LP, employs more than 80 people around the world and owns dozens of businesses, both online and offline, ranging from survival blogs to industrial water filter manufacturers.
The next presentation was given by Alexander Giesecke and Nicolai Schork, the founders and managing directors of simpleclub GmbH, who spoke about their highly successful learning app. The title of the presentation was "With organic YouTube marketing to the most popular learning app in Germany with 2 million users". Simpleclub is a German-language online learning platform for secondary school pupils, trainees and students of individual subjects. The learning environment includes explanatory videos and summaries of various school topics. Many of the learning videos can also be found on YouTube, where simpleclub has more than 3.4 million subscribers on a total of 10 channels.
Alex and Nicolai talked about how they managed to grow so rapidly and sustainably on YouTube organically and how the transition of users from free YouTube videos to a paid learning app worked. Their secret is a YouTube funnel that is self-financing, i.e. a self-runner. This works through the timeless content they create. As they deal with school topics that hardly change, for example in mathematics, older videos are also clicked on regularly.
When setting up their YouTube channel and selecting their video categories, the two took a systematic approach, searching for the most relevant topics that were already being searched for, orienting themselves on these and striving to produce the best content on these topics. This is how they managed to place their content at number 1 in the search results. By creating playlists and meaningful links to related topics, they also managed to increase watch time on their brand. Furthermore, they integrated clever CTAs for the product, e.g. the intro as product framing and belly bands for feature highlights; the insertion of an end card is also important.
You should definitely use your own reach for promotions, as subtle advertising messages packaged in a captivating way can have an enormous effect on the target group. However, Alex and Nicolais particularly emphasized how important it is to always treat the community as people and not as a funnel. The effect of this approach is a love brand that is constantly growing and converts automatically.
We were able to take away 4 learnings from the presentation:
Marcel Knopf then spoke on the topic: "Triple the output in half the time: Targeted strategies for greater efficiency and productivity in online marketing for the coming year 2023".
His presentation was about why and for whom productivity is so important in online marketing and what can be done to increase it in a company. Marcel also discusses 5 steps that can significantly increase productivity when building websites, landing pages, flows and funnels.
Why and for whom productivity is so important when building websites, landing pages, flows and funnels:
-> Whenever time and turnover/yield are in a relatively direct relationship, productivity becomes all the more important when building sites
Marcel showed the perfect scenario for building websites, landing pages, flows and funnels. It's all about productivity, delegability, complexity and repeatability.
The problem is that many existing solutions cause frustration.
The solutions that are used most frequently:
-> Result: Frustration
-> Result: Frustration
-> Result: Frustration
-> Result: Frustration
According to Marcel, the current solutions usually cause frustration, the reason for this is simple, the focus is not on productivity.
For this reason, four years ago Marcel and his partner Nik developed a solution for building websites, landing pages, flows and funnels with one goal in mind: -> Productivity
We already reported on Marcel's company Onepage at the beginning. With Onepage, high-quality pages and funnels can be created quickly, but without sacrificing flexibility.
Marcel's appearance was followed by the first expert interview, with none other than Dr. Georg Kofler.
Dr. Georg Kofler is a passionate entrepreneur and an expert in communications, marketing and e-commerce. In 1989, he founded the television station ProSieben, which he developed into ProSieben Media AG and took public as CEO. At the same time, Kofler introduced teleshopping to the German market for the first time with the channel H.O.T., which is now known as HSE24, and expanded teleshopping throughout Europe. In 2002, Dr. Georg Kofler took over the management of the pay-TV company Premiere, now Sky, which was on the verge of insolvency at the time. He restructured Premiere and also successfully took it public in 2005. In 2007, he turned his back on the television industry and invested in various companies through his holding company. He is currently CEO of The Social Chain AG, where he has been the main shareholder and Chairman of the Supervisory Board since 2017. The Social Chain AG operates social commerce on an international scale. Mr. Kofler is also an investor in the well-known VOX television show "Die Höhle der Löwen".
Of course, we didn't miss out on this interview and even revealed Mr. Kofler's secret! In our Instagram reel, he exclusively reveals what makes a successful entrepreneur or founder. Be sure to watch the clip and follow us on Instagram so you don't miss anything.
Once again, we brought you lots of insights and learnings from the marketing experts par excellence, but we didn't just sit in the audience and listen to presentations. - No, of course we also met up with some friends and customers and visited their stands.
In addition to first-class presentations, This is Marketing also has a large exhibition area where you can meet a wide variety of companies from the industry, exchange ideas and make new contacts.
As we walked across the exhibition area, the AFM Media stand immediately caught our eye, so of course we had to stop by and meet Marko Tomicic, the co-founder and managing director.
AFM Media digitize expert knowledge and acquire customers via online advertising campaigns, acting as a sparring partner, developing an individual strategy and taking care of all the technical aspects - from setting up the websites to running the advertising campaigns.
AFM is not only a loyal and successful customer of ours, but is now also a certified Memberspot partner.
The Trusted logo is embedded on their website and can be found on their print media, which of course makes us a little proud.
We also met David Pelka, Managing Director of Pelka Plus. Pelka Plus helps law firms and tax consultants to attract multiple applications from qualified candidates in a short space of time with its proven approach via social media.
At the Founder Summit in Wiesbaden in September this year, we were virtually neighbors of Deal Buzzer, so of course we paid a visit to their stand at This is Marketing, hit the buzzer and had a cup of coffee. Deal Buzzer is all about positive emotions and their completely customizable buzzers with effects such as music, light or fog can be used to celebrate team successes. Employees feel motivated and are rewarded with a sense of achievement.
Joschi Haunsberger is an online marketing expert, coach, author, journalist and media professional. He is also the host and organizer of the OMKO, the offline online marketing congress with over 200 participants and well-known speakers such as Ralf Schmitz and Dr. Oliver Pott. We were also guests at the last OMKO and were delighted to meet Joschi in Frankfurt.
At marketing events we always meet Patrick Wind, a Forbes 30 under 30, who has helped thousands of entrepreneurs and marketers to market their products much more profitably with his online coaching and workshops. Patrick has managed advertising budgets of over 10 million euros for more than a hundred brands in recent years. He also shares his marketing knowledge and experience as a tutor for various business schools and universities across Europe.
Patrick also had a stand at This is Marketing in Frankfurt and was also booked as a speaker. He spoke about the top 10 Facebook and Instagram ads for 2023 and provided the audience with templates and examples of successful ads.
As Patrick, like Fritz, lives in Barcelona and the two are in regular contact, it was a pleasure to meet him at This is Marketing. But talking to Patrick in peace and quiet is not that easy, because his fans were queuing up at his stand to chat with the likeable Austrian.
Ruben Schäfer was also on site as an exhibitor. He is Managing Director of Deutscher Coaching Fachverlag and Editor-in-Chief of GEWINNERmagazin, Unternehmerjournal and Online-MarketingMagazin. He has made it his mission to bring coaches, consultants, trainers and experts into the press, for more visibility and an unmistakable expert status, in print and digitally.
In recent years, he has helped over 300 companies to optimize their public image.
These include major brands such as Porsche, ADAC, Canon and CEWE. Ruben himself has published around 1,000 articles in newspapers, trade magazines and other print and digital media.
Social Natives also had a stand at the event, they are also successful Memberspot customers and as we are always happy to meet our customers in person, we paid them a visit and had a chat with Robert Nagy, one of the managing directors.
SocialNatives builds the employer brand and visibility of their clients so that these companies can attract, qualify and hire great employees.
You can find out how they use Memberspot specifically and what challenges they have overcome with it in our case study on social natives.
René Schroff, the founder of Spicy Productions, was also at the start with his team. As we are already in contact with Spicy, it was nice to meet the team in person in Frankfurt.
Spicy Productions is a professional all-in-one solution for top organized and affordable advertising videos in television quality. Your customers receive unique marketing videos that use sales psychology to ensure that their customers not only gain more visibility, but also create a real customer pull with their campaigns.
We also met Tobias Vetter, known as Financial Tobi, at the Marketingoffensive in Berlin a few weeks ago and were of course delighted to meet him at This is Marketing. He offers a full-service package especially for coaches, consultants, trainers and service providers for all kinds of insurance and has been a satisfied Memberspot customer for over a year.
We always meet the Völzke sisters at relevant marketing events. With their company Völzke Consulting , they help to attract qualified applicants through online marketing. We have also published a very interesting case study about them that you shouldn't miss!
Would you like to find out more about the various application areas and industries in which Memberspot is used to automate processes, increase efficiency and inspire members and employees?
Then take a look at our new case studies page, where you will find interesting reports from even more interesting entrepreneurs!
We were delighted to meet our customer Emilia Bolda, who spoke to us and shared her positive experience with Memberspot. It's always nice to hear when customers have found the right provider in us and are satisfied. Emilia offers a very interesting coaching program, which she offers with Memberspot. With Investiere Dich Frei, she shows women the most effective way to increase their money on the stock market and build up a fortune with shares.
Maurice Braun, founder and CEO of Inno One GmbH, was not only there with his team as an exhibitor, but also as a speaker. He was part of the new expert panel. 4 different online marketing experts were brought together to present and demonstrate forward-looking strategies, innovative new products and ideas from applied practice and, of course, to discuss them with the audience. Everything revolved around the most important trends in online marketing for 2023.
With his company, Inno One GmbH, he manages to increase the demand for his customers' offerings, he and his team fill the sales pipeline with qualified leads and reduce the sales cycle by up to 51%. They achieve this with LinkedIn and the ONE method, enabling B2B SaaS and tech companies to automate their acquisition process and constantly gain new customers.
We are currently in frequent contact with Loft Film, as we are also planning a project with Loftfilm, and of course we also paid a visit to their stand and exchanged ideas. The founder and managing director of Loft Film GmbH, Jonas Eisert, was also a guest speaker at the event. On Saturday, he spoke about the aha moment and what needs to happen to generate more customer inquiries.
Last but not least, we also stopped by Rafael Vogel, the founder and managing director of Ravo Media, a social media marketing agency for fast and effective employee recruitment. Ravo Media has also been a loyal Memberspot customer and partner for two years.
They help companies to attract more qualified applications via social media without wasting time on job portals and print media.
Wow, those were two really intensive and interesting days at This is Marketing in Frankfurt. Once again, we met lots of inspiring people, gained new impressions and learned a lot. 🙌🏽
Don't want to miss out on anything else? ⏰
Then visit our blog regularly and benefit from the tips and tricks from the professionals that we are happy to share with you.
Then it was time to go again, but we will remember the event for a long time to come and it was more than worth the visit.
We hope you enjoyed reading it! 📚
Best regards
Your Memberspot Team