Promote online courses with YouTube - how to market your online course! 👀

Why exactly is a YouTube channel a career springboard for your online course and how can you make the most of it? 🏄🏽
More than 1 billion users visit the popular video platform at least once a month and have a choice of over 100 million hours of video content.
With around 4 billion video views per month, YouTube is undoubtedly the most successful video portal in the world. 🌍

But that's not all: with this impressive number of visits, the platform is also one of the largest search engines in the world, just behind Google. This is reported by the portal Für-Gründer.de. 🌐

YouTube has grown rapidly and continues to grow every day, so if you want to promote your online course, this is the place to be. A well-run YouTube channel can help you to market your online course easily and efficiently. 

But how do you go about it properly? 🤓

Why is YouTube a springboard for your online course?

→ Trust is the key to success. 🗝️

Only if your target group trusts you will they book your online course. But gaining this trust is hard work, because you have to earn it.
The challenge here is: How can this trust be built easily, quickly and sustainably? 🤝🏽

The solution: Your YouTube channel is your confidence-inspiring assistant. In fact, you address your target group with your videos on a personal level by regularly producing high-quality added value.

By introducing yourself to your target group, giving them realistic insights into your life and providing them with valuable tips, you will gradually build up sympathy points and build a loyal fan base that develops an intimate and trusting relationship and appreciates your expertise. As a result, viewers will perceive you as authentic and credible and are much more likely to book your online course. 🤗

Sustainable content is credible content

Sustainable content refers to content that is not just geared towards short-term success, but remains relevant and valuable in the long term. Such content aims to inform, entertain and inspire the audience in the long term, rather than just captivating them for a short time. 🪢

YouTube videos are long-running hits, meaning that well-placed videos can be found for much longer than Facebook or Instagram posts, for example. The latter lose visibility after just a few days or your post only appears for a fraction of your followers, as the feed is constantly updated. 

YouTube videos, on the other hand, are different: this content is characterized by an exceptionally high ROI (return on investment). Ideally, your uploads will be in the running for three to five years and you can achieve this primarily through professional and informative content. 🏃🏽

This content is credible because it shows that you are willing to invest time and effort into producing it and cater to the needs and interests of your audience. It also establishes your brand in your industry or niche and your audience trusts you as a source of valuable information. You can use this foundation to promote your online course. 🫂

→ Tip: Your videos will be even more successful if you regularly update the title, description and thumbnails, as this allows the algorithm to access older content. At the same time, you can use the info card function to easily draw your viewers' attention to new content or other relevant videos and thus lure your viewers from your older videos to the latest ones.
It is precisely this sustainability that helps you to market your online courses, so you should always keep an eye on your keywords, as they rank differently from time to time. 💡

Do I need SEO for my YouTube channel?

Did you know that YouTube is the second largest search engine in the world? In fact, it is hot on the heels of the leader Google.
What makes YouTube so unique? YouTube indexes your videos, so they are recorded by YouTube and displayed as content for corresponding search queries. 🌟

What does this mean for your online course? You benefit from SEO if you equip the titles and descriptions with the right keywords. SEO stands for Search Engine Optimization and is the process of optimizing your website or content to rank higher in the organic search results of a search engine and thus drive more traffic to your site. 🚗

Optimization increases your reach many times over, resulting in more clicks, subscribers and viewers. This is because using the right keywords that are tailored to your target group and your course offering increases the chance of selling your online course. 🎢

Sustainable, high-quality content and SEO optimization for titles and descriptions help you stay relevant on YouTube. But how do you bring your YouTube channel closer to your target group? 🎯

How do I get started with my YouTube channel?

Should you use a YouTube channel to sell online courses? 🤔

-> Definitely! ☝🏽

Is your online course ready to go and have you found the right platform on which to host it? 🏠

Memberspot offers you and your customers a customized app that enables a learning experience that is independent of time and place. No matter where your customers live, they can access your course content at any time because they are not tied to fixed dates or locations. ⏰

You can create a clear course structure in no time at all and without any previous technical knowledge, as the intuitive and clear user interface means you can quickly find your way around and easily create and manage your online course. You have the option to customize your course to your wishes and needs. Create the design, use your own colors and logos and set the language of your courses yourself.

In addition, your videos are automatically copy-protected, you can specify how many devices your customer can use your course on and you benefit from clear tools for analyzing member behavior. Thanks to this function, you always know whether and where a user is getting stuck and can intervene directly to provide your customer with the best possible support. 💎

Would you like to see the functions of Memberspot for yourself?

Then simply click on this link to access our free 14-day trial version 😉.

Is your online course ready for publication and have you found the right e-learning platform for you?

Then YouTube is an excellent sales aid, but the prerequisite for this is to become successful and well-known with your own YouTube channel. But this success doesn't come overnight and it takes a lot of work - so what do you have to do to achieve it? 🌙

• Define your niche: Think about which area you are an expert in and which topic you would like to cover - you have probably already defined a clear niche for your online course in order to strengthen your unique selling point (USP). 💪🏽

• Stay on the ball: If you only publish one video every two months, the viewer will probably forget you, so keep your audience up to date and publish good content regularly!
  -> The golden rule: Post a new video once a week. 🎨

• Create high-quality content: Use a good camera and microphone to produce high-quality videos, as viewers want to watch videos with good resolution and sound quality. 📸

• Professional content: Your content should be entertaining and educational for your target group, so offer your target group added value by providing them with solutions to their problems or answers to their questions. 🤩

• Use social media: Promote your videos on other social media platforms to gain more attention and viewers for your YouTube channel. 🏆
  -> Tip: You can also use your email list to publicize new videos.

• Use analytics: To see which videos are performing well and which are not, you need to monitor them. Use this information to adjust your strategy and improve your videos. 🪄

As you can see, a YouTube channel also involves a lot of work, because you have to create, edit and market your videos. Then there's your online course, which is what it's all about, so your members and maintaining your courses shouldn't be neglected either. 

It takes patience, hard work and dedication to be successful on YouTube and build a loyal following. But you'll see, the effort will be worth it, the points listed will give you a foundation to take off with your YouTube channel! 🚀

Are you still unsure whether you really need a YouTube channel? Are you worried that you might be giving away too much added value upfront? Then read on and let us convince you otherwise!

Do my YouTube videos reveal too much in advance?

Are you still skeptical whether videos on your YouTube channel won't take up too much of your course content up front? Maybe you're also wondering whether everyone will just consume your free content and your online course will become uninteresting as a result? 😶

The answer is no. 🙅🏽

If you approach it wisely, use your channel as a teaser and make the user curious. They want more interesting added value, and to get this, they are more willing to book your online course.

You build up your expert position with your YouTube videos and emphasize your expertise with detailed instructions, tutorials and testimonials. As a result, the user gradually gets the feeling that they can learn a lot from your videos, which increases their willingness to buy your online course enormously as trust in you is built up. 🔗

The golden YouTube rule:
Don't start straight away with your interesting and extensive topics, but rather convey your knowledge to the viewer in chunks. With short videos, the user becomes curious, follows your content and is not overwhelmed with too much information.

The topic you cover is broad on your YouTube channel and in-depth in your online course. This will give your target group a taste of what to expect and, ideally, they will want to learn more in the online course. Refer to your online course in your videos, so think in advance about where you want to mention it. 💭

Selling courses online: How do I do YouTube advertising?

YouTube is one of the largest video platforms in the world, entertaining content is an effective way to promote your online course.

Are you wondering how you can incorporate your online course into your videos and when and how often you should mention it? 🗣️
We give you 3 ways in which you can successfully use self-promotion!

1. Integrate the advertising for your online course subtly into your videos and don't open the door directly. 🚪
   The reason: Anyone who advertises courses from the very first second quickly comes across as untrustworthy and desperate. Obviously, the YouTuber is only interested in their own advantage and the added value is secondary, the faster trust and sales opportunities decrease. 🖇️
   Ideally, you should integrate course advertising unobtrusively when it suits the topic. For example, are you giving tips for seasonal and healthy eating in the fall? Once you're done with your added value, point out your new online course and explain to your target group that they can find even more valuable information about nutrition there. 🍎

2. Don't turn your YouTube video into an infomercial! Of course you're proud of your online course and you'd love to talk about it again and again, because a lot of effort and knowledge has gone into it, but hold back for now, as a pitch is completely sufficient - whether at the beginning or end of your video. You can briefly and succinctly list the content and benefits of your courses to your viewer, point them to the links in your info box and the advertising part of the video is already covered. Now move on to the next item on the program. 🎥

3. Offer your target group added value! This means that your viewers should derive greater benefit from your videos, for example by imparting knowledge, solving problems or showing a particular perspective. ‍‍Withoutgiving too much away, you can mention your online course: Why exactly is it worth taking the course? What will the participant learn? Why is this knowledge indispensable? 💬

You can find more information on how to create an online course and choose the right topic on our blog. Just click on this link. 📖

Successful YouTube channel - your first step to a breakthrough

With engaging YouTube videos, you can lay the foundation for a successful online course. A YouTube channel can help you reach your target group, expand your audience and consolidate your brand through your expert knowledge. 🪨

You build trust by ensuring that your videos are not only informative and entertaining, but also offer added value and reflect your personality. This positions you as an expert. Use SEO for your titles, descriptions and tags with relevant keywords to improve your search engine ranking. 🔎

Creating a YouTube channel can help you market your online course. You will arouse the interest of your viewers, win them over and establish your brand! ⭐

Good luck with that! 🍀

We hope you enjoyed reading it. 📚

‍

Best regards

Your Memberspot Team